Talk about the current and previous ways of doing SEO?

When I started to contact the industry in 2008, many people would feel that this job is very easy and easy; it is not to update the website content, send a little chain; the ranking is on the front page; now many people will think that SEO is Simply update the content, send out the chain; the ranking is not up! For the past there is this saying, but the search engine is constantly updating the algorithm, you still do the same with the machine optimization.炜炜Tell you “The previous practice is very different from the current practice. Why is it? Because the search engine is constantly changing, the search engine algorithm will be updated from time to time; this will directly affect us to do SEO. But what we need to change is a state of mind. We can't follow the previous thinking routines to do the current rankings; it's because you simply update a content, and the content that is not analyzed by user needs is useless. Now the search engine is more perfect. Experience this piece; we need to constantly learn some of the user's search habits. & rdquo;

It’s getting easier to do SEO rankings now; why, because search engines are more focused on “quality issues” than on website articles; Nowadays, the Internet has become more and more extensive. Many people will like to buy things online, online transactions, online teaching, etc. That is related to the use of SEO. This is closely related to SEO. The more people use the Internet now. The more you come, the more websites you will have, and the same for SEO. If we still follow the previous SEO method, it will not work, because we need to study what users want to pay most attention to, and those who want to buy the most. Products, most want to know what information, most want to know the good place to travel, most want to understand emotional issues, etc.; all need to be researched by SEO; so SEO we will have a chance to survive.

So what is the difference between the past and the present? 炜炜Simply talk about a few points:

Previous practice: Previously, I was looking for two related article updates on the Internet. In the title to add keywords, the article adds a few keyword anchor text to the home page; the outer chain is also casually looking for a few articles, and then put a URL at the bottom of the article; basically no technical activity.

The current practice: we need to plan some detailed things before building the website, such as before the website: select keywords (keywords to determine which are the main keywords, which is the brand word, Those long tail words are all we need to analyze one by one; then analyze whether the keywords have the possibility of development; determine well, through user needs analysis; what users want to know most; then make one by one The records can also be analyzed by the actual market to analyze the user's needs.) Plan the sketches of the website (analysis of some habits of the user: the navigation should place those things up, the column pages can be placed with some long tail words, the pictures need to be clear, the product details page Need to put each product's parameters, price, user evaluation, peer comparison, etc. Some need to do; the home page puts a "FAQ" & rdquo; put some problems and skills in the inside; let the user do not understand how The problem of using the product allows them to visit again to find the information. Make the sketch of the website and give it to the previous design! Then put the website Some test program space are good, some things are ready, then the mid-line start site) on the website: competitor analysis features, compared with their peers what we have advantages; to make a detailed analysis of the data. The late stage of the website is the stable website ranking: how to stabilize the rankings, it also needs a lot of data analysis, and through some statistical tools to see: visits, pv, ip, bounce rate, page conversion rate and so on. These have not been seen before the optimization; the so-called hairline, the update content is completely eliminated.

We should do more SEO for a certain keyword user, see what they need, and make timely adjustments to the website; cater to users. It is now easier to do SEO rankings, and search engines will continue to eliminate some spam sites and station groups.

This article was originally created by Shenzhen SEO炜炜blog http://www.weiweiseo.com/, please reprint it!