What kind of browser do we need? Talk about 9 major elements

There are too many browsers now. This is a sentence that many users will mention. It is true that there are many, IE, Chrome, Firefox, Opera, Safari, Maxthon, TT, 360...

Since there are many similar products in front of users, Users need to choose a "good" or more suitable for their own, from a product perspective, you need to fully grasp the user's experience of the product. The following are some of the elements that are of interest to the user experience during the user experience process:

1, installation process

The speed and complexity of the installation process will affect the user's first key experience impression of the product. If the local installation speed of the client is very slow, the user will have a correlation psychological impression. The installation progress can be slow before 10% and 70%, but a quick process impression must be expressed in the middle. During the installation process, in addition to selecting the installation directory, it is recommended that one step is in place (the fewer user options are as good as possible). If there are some interval links in the middle, a care dialogue is suggested on the UI.

2, start process

I think this is very important, just like double-clicking the QQ desktop icon after your psychological needs, speed is critical. Adding to the application's loading does take time, but you can also run the interface first. After the interface is started, it will take a while for the user to enter the URL. This time, you can complete all the programs that need to run in the browser.

3, user interface

interface is a good factor, there is no defined style orientation, the key point mentioned here is that the design of product UI must fully consider the visual enjoyment of user groups. , increase the rich interface engineering content (of course, without affecting the speed of the premise), for example, the author believes that the user can consider the phenomenon of long-term Internet access, providing a service mechanism for the interface color system to change at any time, for example: long-time Internet users in the visual Both human and emotional aspects will show fatigue and decline, and the color of the browser interface will change moderately into a green system (I have not studied the physiological aspects of the East, here for example), and set the "visual care" for two hours during the daytime, and In the evening, it is appropriate to become another color system, and to remind the user with this warm reminder, so that the browser will be better in interface engineering.

4, resource occupation

A good browser will definitely care about resource usage issues, although the user’s attention to this is not very high when starting to use, but it will be long The psychological impact of the user's risk of overflow, I used a version of Google's browser before, from the installation to the beginning of use for a period of time, the experience is good, but after a long time, found in the task manager to occupy a larger memory This threatening psychological reaction will follow. In terms of resource occupation, I only recognize the orientation of product development and the impact it brings, and do not make suggestions on the solution.

5, loading speed

The page loading speed and resource usage are relatively large, but for the user to consider the front-end experience, the complex back-end must ensure the perfect front-end experience .

6, shortcut function

The rich and humanized function of the shortcut function is very important. In addition to providing a series of perfect shortcut functions, it is also necessary to fully consider whether the default mode of these shortcut functions caters to the user. Experience habits. For example, there is no mouse gesture in Google Chrome for anyone who has no user habits, but it should provide such a function for people who have usage habits; when browsing the webpage, the individual feels that the current browser is operating. Still cumbersome, more steps, should be simplified, one-click collection, of course, users will tell me, but also need to sort the collection.

I think that classification is only a secondary goal. The first-level goal is to collect. In the traditional way of collecting webpages, the preparation of the two operation targets is all ready for the user to click and confirm the collection. At least 3), but can provide users with a click on the same interface to complete the collection of the page when browsing the page, and then immediately pop up the classification prompt in a non-important position, users who need to be classified can naturally advanced operations Users who don't need it can ignore it, and the pop-up window 10 (assumed) fades, or directly clicks on the pop-up window anywhere in the webpage. There are still a lot of places that need to pay attention to the user's quick operation function. The quick operation is considered to be a large part of the experience.

7, application extension

With the development of Internet applications, more applications will be integrated into the browser, providing more sophisticated application extension layer is very important in product marketing The impact will also be very large. The application extension needs to take into account the two-way satisfaction of the user's local application and the application of the Internet. The migration is currently doing a good job in this section. The setting center provides a management module with clear user operation, and the local application is also added. It belongs to the design elements that are caring for users.

8, stability

In the process of using, because the user opens too many pages, the page program type is complex, etc., it is easy to cause the browser to hang, which is of course normal, to the maximum extent At the same time of the stability of the browser, many browsers provide two services after the hang-up problem. The first service is the user's emotional drainage. The browser will prompt the user whether to send an error report and write the problem to reduce the problem. The user complained about the product at that time; after restarting, the browser will prompt you to exit the previous error in the first interface, and the following pages are closed.

This mode is good, and it can provide automatic restart after hanging out, no need for the user to manually start (after all, it is accidentally closed, everyone wants to restore immediately), after adding a few tips, you can add some tips. Common reasons such as hanging up, how to maximize optimization and prevent such a phenomenon, etc., after all, users want to see the problem and want to get more truth in the experience, but users are too lazy to manually search for relevant content.

Stability can only be perfected, and the degree of application will be deepened and expanded, which will affect stability. Therefore, the discussion on the technical level will be a long-term dialectical analysis, but how to improve from the user's point of view Helping users improve their usage habits, how to care for users in the event of problems, reduce the user's complaints about product accidents, which is completely controllable as a product design.

9. Security

The security factors that users pay attention to when using the browser are mainly account password, security of the target website, advertisement filtering, etc., which should be dynamic from a technical perspective. Demand acquisition and real-time technology implementation, from the product perspective, should be able to talk to users to shape the security of the product.

For example, QQ does a good job in shaping the security image, except for the normal security tips (such as the prompt at the top of the dialog box, it is not easy to believe that others ask for an account, etc., although many people know this, but In the long run, this is not necessarily to tell the user a simple truth, but to present the product's concern to the user without affecting the user experience, and to present the product's security image. It is also necessary to establish a dynamic product service, such as browser statistics. The website visited by the user, in the case of too many websites being intercepted, the browser can dynamically prompt (such as the bullet box prompt) to ensure the importance of security; the user can be dynamically prompted during the peak season of the virus.

In addition, there is an independent factor, that is, the product is self-updating. Some browsers set the update prompt mode. When the user launches the browser, the bullet box is already opened one or two. The webpage, which will disturb the user to a large extent, and also requires the user to wait for the download of the update file to download. I really don't like it, then when is the update prompted, personally think that the browser's update file is not large, the user accepts Higher, the key is whether the user is updated (installed). Imagine that in the process of using the browser, the background automatically downloads the update file, but does not make any prompts. When the user actively closes the browser, the user is prompted to update, and the user clicks one click. Install the update and prompt you to experience text like new features the next time you use it.

Finally, I think the user is the smartest. He knows which is better and which is not good. The product is not solid. It is dynamic. Product service is definitely a trend. Therefore, in this article, I recklessly emphasize two. The first word is user care, and the second is user dialogue. As a product designer, it is really necessary to have a service attitude to make products. Only then can users and our products be friends.

The above is a little feeling of personal thinking in browser products, music and sharing and communication.