Windows10 is free to save the phone's god logic

After Microsoft's massive layoffs and write-downs of Nokia's assets acquired, its CEO Nadella confirmed in an interview with foreign media that Microsoft will not quit the phone in the short term. It is said that the upcoming Windows 10 is free to save the mobile phone business. I don't know how the industry understands Nadella's remarks? We believe that through this remark, Nadella does not seem to understand why Microsoft is so depressed in the mobile phone market or whether free is the foundation of Microsoft's mobile phone business.
When it comes to free, Microsoft has already adopted a free strategy for OEMs as early as the Windows Phone 8 series, but the market has proved that this free strategy has little to stimulate Microsoft's mobile phone business. . On the contrary, the sales volume of its mobile phones and the market share of smartphones in terms of system computing are shrinking. The reason is that in addition to the reasons of the system itself, it is important that Microsoft has problems with the grasp and judgment of the mobile phone market opportunities.
First of all, from the free time, Microsoft has lost its chances compared to Google Android, which also uses the free strategy. That is, when Android has occupied nearly 80%-90% of the market share of smartphone systems and most OEMs have joined the camp, the free advantage or gimmick has ceased to exist. In this case, let the OEM refocus or migrate to The possibilities of the Windows platform are minimal. Moreover, from an ecosystem perspective, the ecosystem of Microsoft Windows Phone is still far behind Android.
Secondly, while Microsoft adopts the Windows free strategy, it also ignores the other biggest advantage of Android is open source. Although the industry has been controversial about Android's open source, such as fragmentation, experience differentiation, etc., this open source does create opportunities for OEMs to re-customize according to their mobile phone. Positioning and features, which means Compared with Android, it is not free to allow OEMs to compare Microsoft's WindowsPhone and Android.
The third is value. To put it bluntly, it is the OEM that can use WindowsPhone to make money, that is, sell the mobile phone. Unfortunately, as a Microsoft OEM partner, Huawei’s straightforward remarks about not using the Windows Phone system last year completely denied this value.
Fourth, given the current fierce competition in the smart phone market, especially the Android camp, OEMs have little courage to adopt the new system platform. Since market opportunities are getting smaller and harder to create s Choice.