Windows8 is a strategic level of hitting

Microsoft held a conference called "BUILD" in Anaheim, Calif., to show the public and developers early versions of the Windows 8 operating system. Windows 8, which claims to be a unified PC and mobile terminal, has attracted worldwide attention.

For 10 years, Microsoft's attempts in the field of mobile terminals can be described as "failure". Microsoft, which is the first to predict mobile PCs, has been exploring mobile terminals for 10 years: from WindowsCE, Windows Mobile, PocketPC, to the last Kin phone, this series of attempts has only achieved some short-term success. The emergence of the iPhone announced the complete failure of Microsoft's mobile terminal strategy. In the field of tablet PCs, Microsoft has joined a group of unbelievable vendors. The legendary Courier has not yet appeared, and it will die.

In the mobile terminal's failed attempts, the aura of Microsoft's "Technology Prophet" is gradually fading. Apple and Google gradually replaced Microsoft and became the new prophet in the eyes of people.

Although, the slogan of the big one is easy to be considered as a delusion in today's mobile Internet, but when this slogan is combined with Microsoft, it is enough to shock the world. After all, Microsoft's operating system still dominates more than 90% of the world's personal computers.

In fact, Microsoft, which is rarely the first to develop new technologies, is always able to stage a good show in the latecomers. — operating system, graphical interface, tool software, data center, web browser, and even There are game consoles like this. What's more, Microsoft's product lines have recently been updated frequently, and Windows Phone 7 (hereinafter referred to as "WP7") has gained a good reputation, and this Windows 8's shocking slogan has added attention.

Windows 8 will be Microsoft's desperate work. It not only determines the future of Microsoft, but also profoundly affects the direction of the IT industry.

The possibility of a big one system

In fact, as early as the beginning of 2011, Microsoft began to release the unified signal of Windows8 to the outside world.

At the CES in January, Microsoft announced that it will release an ARM-based version of Windows 8; in June, Microsoft released a demo video for Windows 8; at the D9 conference in July, Microsoft was responsible for the Windows Phone division. President Andy Lees presented the Windows 8 tablet concept machine for the first time.

After many information disclosures, the appearance and functions of Windows 8 at the BUILD conference did not arouse the industry's exclamation and did not receive much praise. As previously predicted by the industry, the voice of doubt has begun to appear.

In the current version of Windows 8, Microsoft uses a little new idea to integrate Windows 7 with the MetroUI used on WP7 —— the entire Metro layer becomes an application Program, or a launcher. In other words, there is no new operating system, but Windows 8=Windows 7+Metro, and Windows 7 and Metro exist relatively independently, relying on the switching interface to implement different function calls.

Obviously, Windows 8 has a strong sense of product, reflecting that Microsoft's strategy is in a contradiction: on the one hand, Microsoft realizes that MetroUI is its own trump card on mobile devices. On the other hand, it is difficult to abandon the traditional style of Windows objectively, and must make compromises to the old user —— specifically keyboard and mouse operation user ——

In addition to the user level, this initial form of Windows 8 also reflects a deeper level of contradiction.

Although, under the glory of the iPad, HP, Blackberry and other manufacturers have surrendered, the previous netbook market is also sluggish, but the consensus between manufacturers and users is: the advantage of mobile terminals is content consumption rather than content production. The production content still depends on the keyboard, mouse, window and file manager, and this is exactly what the tablet needs to be wiped out —— the success of the iPad is precisely because it eliminates the complexity, that is, "experience is greater than function" Rather than masking the complexity of the Mac with a touch-based shell. The failure of Microsoft's PC to Pocket thinking was based on this. One of the easiest questions to ask is: How do you perform the manipulation of the elements on the Office software on your mobile device? How do developers face the difference between the two UIs?