Now is the Apple era, Microsoft wants to use Win8 to recover the trend, difficult

Microsoft's promotion of Windows8 is very ambitious, claiming how great, many subversion, but these are Microsoft's old voice, the market environment has changed dramatically. Microsoft's operating system no longer has the leading edge of technology and experience. Win8 does not seem to me to be a reversal of Microsoft's reversal. It may be the last glimmer of the Microsoft Empire. The big ecological changes indicate the metabolic screen of Microsoft.

1. Apple products and values ​​mainstreaming

Apple's iPod, iPhone, and iPad are all disruptive products for the IT industry and The digital consumer field has created a subversive revolution, bringing digital consumption and software consumption to the era of super experience. At the same time, Apple's founder Steve Jobs's values ​​have also been sought after by the IT industry, the IT industry, especially the Internet industry, almost came out of pragmatic skills overnight, attaching great importance to user experience, Internet products and IT digital The product experience model is deeply led by Apple.

In the past, Apple products were usually considered high-end or designer-owned, but Microsoft products were successful because of their simplicity. But now it is different, modern young people are more and more self-identified and they are cool products. Love and pursuit are very high. In contrast, the era of their fathers is basically a practical life style. The change in consumer culture has made Apple mainstream, and Microsoft has become flatter.

2, IE is Microsoft's biggest package

IE9 does not support xp, which may be good news for Chinese browser vendors because they modified chrome browsing The device can be popular and enjoy the thrill of the entrance, and Microsoft itself can't take advantage of it. Microsoft's native browsers may not be too high in the domestic market, and third-party browser vendors embrace both IE and chrome, which means they can use the chrome framework to achieve cross-operating systems, and IE becomes a base library.

IE became a tool for Microsoft to kidnap users, which forced users to use other browsers. Currently, firefox, chrome, and safari are great. Microsoft has no browser installed capacity, but can't enjoy the browser. Market opportunities and space.

3, PC software industry enters the App Store ecosystem

Win8 has its own App Store, but the low version of Microsoft's market share is not, third-party software For example, 360 security guards, QQ computer housekeepers and other security vendors have launched the centralized distribution of PC software store function, these third-party software profoundly affect the ecology of Microsoft desktop software, and make money by software promotion.

4, PC-side application software is close to saturation

The demand of PC-side users has been basically saturated, which is why many users upgrade high-level windows. The reason is that the number of software commonly used by most users is very limited, and it is intensive in several fields such as IM\\Browser\\Large Online Game\\Video Player Software\\Retouching Software. The third-party software in these fields is very good. Unless the user wants to change to a new PC or laptop, the user really does not need to upgrade.

5, tablet experience mode is appleized

The boss of the tablet is ipad, the Android tablet is actively grabbing the site, Microsoft products are launched too late, Android and Ios has occupied the market, and Microsoft no longer has channel advantages and installed advantages. The pioneering role of the dominant ipad, the tablet's experience mode is created by him, Microsoft has to follow Apple, but can not surpass Apple, even Android may not be able to surpass.