Ballmer Peking University Speech: Five Technology Trends Guide Win8 Development

May 23, Microsoft CEO Steve · Ballmer will hold a lecture on innovation in Peking University's Centennial Lecture, for innovative technology Come to exclusive views and positive expectations, provide constructive meaning for Chinese industry innovators, and conduct in-depth communication with guests.

The following is a record of Ballmer's speech:

Let us witness the following moments together. Let us use the most enthusiastic applause and cheers to please the most passionate CEO on our planet, Steve · Ballmer.

Microsoft CEO Steve · Ballmer: The most exciting team of developers, we are in Beijing. I am so fortunate and happy to be with everyone. I am very happy that everyone can participate in our innovation forum today. Everyone saw a T-shirt. I am a 4 XL T-shirt. My body size is slightly larger than everyone. But I am very happy. I have such an opportunity to discuss with you the opportunities and trends we can see now. Including Windows now and in the future, I will discuss it with you. I have a thing I want to do now, that is, I want to count and count what? That's how many devices I can take now. I can tell you now that the iPhone, iPad, Android, Windows Phone devices are all kinds of, and next year you will use Windows. What I want to especially welcome is the students who participated in the Innovation Future Forum. Please stand up and let everyone carry out social innovation activities through software. Please stand up and applaud them.

I spent a whole day doing a lot of contact work today and discussing with some high-tech business partners. The meeting I attended this time is very exciting for our potential growth now. We see China's future growth potential. I can tell you that we are now the best time in history. As a student can develop software, there is no better time than now, and there is no better place than China. Let's take a look at our entire background, what direction we are moving in the world, and what new trends Windows 8 has.

Our Windows7 was completed three years ago. When we finished Win7, we could say the best version of Windows. In the past 12 months, we have sold a total of 350 million units, which are Windows 7 computers. There are tens of millions of units sold in China, and this number is very large. Last year, Windows 7 devices were more than iPad and iPhone.

And last year's Windows PC shipments were similar to Android's in China, and it's similar in the world. This number is very large, so it gives us a lot of opportunities. Even if Windows 7 is used for applications, it is already very useful. In addition to Windows7, what do you do below? What is the following key point? What do we need to do? At that time, we saw it very clearly. We need to take a step back. We are not working on a new version of Windows. We must take a step back and rethink the core of Windows. This is what we did in Windows 8.

Windows8 is also called Windows. It can also run all Windows applications, but in all respects, Windows 8 is a completely new operating system. We have five major technology trends that guide our development of Windows 8.

First, after a period of time, our system can be smart enough, whether it is a computer or a mobile phone. They can be said to be smarter and able to understand and understand our users. One day, we may turn on the computer and give me the preparation to go to Beijing. They can help us to do the agenda, see what we are going to do, what we have on a daily basis, collect customer information, and then translate the website from Chinese to English. Save it to the computer and let me see a very beautiful report. This is what Windows can do for us.

In this case, the computer will become smarter and understand us. We have also made a lot of investment to do such a thing. I just saw some new things in the ups and downs, and we have made a lot of investments now. We also did a lot of work in Bing, making search smarter, able to understand users and understand the world, and then take action.

The second big technology trend, the thing we have to consider is that we do Windows8. We realized from the beginning that we need continuous innovation, that is to say, the user interface is good, the product form is good, more and more. For example, Windows8 is compatible with touch. We came out of the touch product six months before Ipad came out. But we didn't think of touch as the primary user interface at the time. At that time, we felt that with the gradient, the mouse, and then the stylus, we could solve a lot of input and output, as well as the form of hardware.

Do we think it is enough? In fact, it is not enough. All of these things will continue to evolve, and we have to consider that the most popular end product in the world today is a smartphone. We can see that it can be said that the 3-inch screen is not enough for us to see things clearly. It is better than nothing, but it is not where we are in the future.

Our ability to control this product does not meet our future needs, and we hope to do a lot of innovative work. For example, what happens to our hardware in the future, and the interface between hardware and software has many changes.

Third, cloud computing, cloud computing, cloud computing, everyone is talking about cloud computing. We can now say that we are still in the cloud and have not yet reached the core. We now encourage all those present to think together, that is, how can we write new applications, not to say, to move existing applications to the cloud, but to create applications that are simply impossible before the cloud comes out. We must push us in the direction of the cloud.

Fourth is the innovation of the core platform. From the perspective of Microsoft, there are only a few real core platforms now and in the future, so we can now integrate all platforms alongside Windows, whether it is mobile phones, TVs, laptops, tablets, and servers. Windows in the cloud, everything is Windows, this is our strategy. We need to do a lot of innovation and then do a lot of hard work. But it is clear that we are now communicating with software developers that there is a core platform that can support a wide variety of devices. In other words, you can make good use of everyone's skills. As a software developer, you can take advantage of the achievements of hardware innovation, and the core platform is the key.

The last point, and at the same time, is very important, that is, we believe that these innovations now achieve new application scenarios. Everyone now sees most of the industry's innovations, both in terms of equipment, user interface, form, and infrastructure. Of course, there are some innovations that are inventive. They have not yet reached the level we hope to achieve. Everyone is a young developer. You may still be in college or just graduated. It can be said that the opportunity to create the future is in everyone's hands, and everyone must innovate for the future.

For example, how to fundamentally transform medical and education in the future, and transform them with our information technology. Here we need our big innovative ideas. The future education and the current education will be very different. It will not be that the students are sitting in the classroom and passively listening to the teacher. The question is to say what kind of technology can really bring, information technology can revolutionize education. For example, there is a medical revolution, and there are many social revolutions.

So, this is the five major trends we think. This is the top five trends we considered when building Windows 8. When we built Windows 8, we also reflected a lot of trends, which are now available for download and use in our products. In the second half of this year, you should be able to see that these products include Windows 8. We use this product not only for PCs, PCs, but also for tablets and mobile phones. Our products can be used not only on medium-sized screens, but our user interface can be applied to small screens, large screens, and our Metro user interface.