Why do users love to upgrade iOS8 but don't want to upgrade Win8/Win9?

When dealing with their own products and user relationships, Microsoft's problems are the most difficult. Because Microsoft's operating products are too successful, such as Windows XP, no one wants to upgrade, so that after Windows 8 is available, market sales have been flat. No way Microsoft can only reluctantly stop updating the XP system. Now, when Win9 is about to launch, Microsoft is experiencing a surprise: after October 31, it will no longer provide copies of Windows 7 Home Starter, Home Premium and Ultimate for its PC partners or system integrators. This means that these versions of Windows 7 will no longer be pre-installed on PCs that will be shipped in the future.

The reference user's response to the XP system, this time Microsoft's pain against Win7, it is estimated that the market has to mourn. In fact, it is reasonable to say that Microsoft should be happy, after all, its own operating system has such user stickiness. But when this kind of user stickiness interferes with product upgrades and hinders company innovation, Microsoft is not happy. Older users of their own are not willing to upgrade the system. How can Microsoft, as a technology company, develop forward? So Microsoft made a decision for the user to stop the update of the old operating system XP, indirectly forcing users to upgrade the new system. This time, stop pre-installing Win7, it should be the same.

While Microsoft is racking its brains to migrate new systems for users, users of another technology company are doing everything possible to upgrade the new system. This company is Apple. According to Apple's official news, the new version of the smartphone iPhone6 ​​(including Plus) sold more than 10 million units on the first weekend of sales, refreshing the sales record for the first week of Apple's new product launch. And the iOS 8 upgrade that followed, is to make countless fruit powder crazy. Since only iPhone 5 and above can upgrade iOS8, many iPhone 4S and its earlier Apple users are considering replacing the new Apple phone in order to upgrade the new system.

Windows users here are reluctant to upgrade, so Microsoft has to go through the twists and turns, Apple fans over there have been enthusiastic upgrades, and even replaced new phones. The same is a respectable technology giant. Why is the user's response to the new system so wide?

First, Microsoft represents the glory of the PC era, and Apple represents the glory of the mobile Internet era.

This is the historical development of product renewal, and it is not transferred by human will. The alliance between Microsoft and Intel has become the standard in the PC era, but now the development of PC has been naturally replaced and stabilized after the Big Bang. The mobile Internet era is just the time of prosperity. Everyone is crazy about hardware products such as smartphones and tablets. This is a problem of the development of the times, and it is not transferred by the will of Microsoft.

Secondly, the update cycle of PC operating system and mobile hardware operating system is very different.

Microsoft launched the XP system in 2001, the Win7 system in 2009, and the Win8 in 2012. The time difference between XP and Win7 is 8 years. The time difference between Win7 and Win8 is 3 years. For such a long time, enough users can form an unchangeable usage habit. Moreover, every update of Microsoft has undergone tremendous changes on the basis of the previous generation, although it is for a better user experience, but the habit is always difficult to migrate. On the other hand, Apple, basically every time there is hardware update will be accompanied by software system upgrade, and the hardware update cycle is also relatively fast, now basically every year there are hardware updates and product upgrades, this speed is Microsoft can not compare .

Third, the difference in user positioning is also an important reason for the different performance of the users.

All along, Microsoft's users mainly focus on the enterprise market. Microsoft's profit source is mainly in this part, and the cost of enterprise procurement is huge. After the purchase is completed, it is natural to realize the largest resource. Utilization. In addition to the funding problem, upgrading the system is also a great disaster for the data migration of the enterprise. Moreover, the composition of the company's personnel is more complicated, and the acceptance of new things is very different. When there is not much difference in the core applications of Microsoft, the upgrade of the system by enterprise users is costly, which makes the migration of users difficult. In the consumer market, in terms of the Chinese market, it is basically based on piracy, and it is difficult for Microsoft to make money. But for Apple, the situation is very different. Apple's market positioning is the consumer market, users' self-selectivity is relatively strong, and Apple dominates fashion and high-end, attracting young consumers, this group is new to the world. Acceptance is faster, so Apple is more likely to form a fan effect, which is more difficult for Microsoft.

Fourth, the degree of stripping of hardware and software has also had an important impact on product upgrades.

In the PC era, Microsoft is working with hardware PC vendors to pre-install operating systems in PCs to make profits. Some PC vendors do not pre-install Microsoft's Windows system, and then users can purchase them themselves, hardware sales and Software sales are a model of stripping. However, Microsoft's operating system is still relatively expensive for individual users. If you buy hardware, you have to pay for the system. The price of the system is not cheap. For many people, installing a pirated system becomes a natural choice. Those who bought genuine ones are not willing to spend money to upgrade. For Apple, hardware such as smartphones and tablets are produced by themselves. The iOS operating system is also home-based. If you buy hardware, you can enjoy the software service, and the new system is launched, free upgrade. For users, it is naturally very happy to upgrade. New system. PC hardware and software stripping increases the cost of upgrades, while Apple in the mobile era, users can upgrade naturally for free. How to choose, at a glance.

Fifth, the most important thing is that the value brought by upgrading the new system is not high.

Microsoft introduced the disruptive Win8 operating system in 2012. The design of dynamic magnets is very cool. The biggest change is that it can be touched like a tablet. But today, Win8's market share has been very low. The reason is that in addition to the high upgrade cost, after the upgrade, the user does not get a higher value experience, which is the fundamental hinder for the user to upgrade. For Microsoft Windows users, its value lies in the application of the office scene, and the user's office needs for the PC is that as long as the most basic office software can be satisfied, there is no need to carry out such a subversive upgrade of the habit of changing the habit. In contrast, the existence of Apple's smart phone lies in the value of entertainment and leisure. The upgrade has no cost, and the experience is even more cool. Users naturally will not give up the upgrade of iOS.

All of the above are important reasons why Windows users are reluctant to upgrade their products. However, with reference to the success of Apple users automatically upgrading the iOS system, Microsoft can learn from one or two.

In fact, Microsoft itself is constantly innovating. In addition to Microsoft's launch of its own Surface tablet, the acquisition of Nokia's mobile phone business, we can also see that Microsoft's hardware innovation, the software advantage of Microsoft's compliance with the mobile Internet trend through the hardware to break through, is actually a bold attempt. Moreover, more importantly, Microsoft is gradually combining PC-based operating system Windows and mobile hardware-based operating system Windows Phone. Win9 is said to have two functions. This is actually Microsoft's subversive move. .

In addition, there are news that Win9 not only supports Win8 users to automatically upgrade, but also completely free. Of course, this is only a rumor, but if the rumors come true, then the apples in the mobile operating market may have the strongest rivals. Thank you for reading, I hope to help you, please continue to pay attention to this, we will try to share more excellent articles.