The ace of Microsoft's gambling: The upcoming Win9

Microsoft plans to release our long-awaited Windows9 on September 30th. In just one year, Microsoft re-launched Win9 to replace the current Win8.1. I don't know if this is an affirmation of the fact that Win8/Win8.1 experience is not good. But it is clear that the release of Windows 9 is a key gamble for Microsoft.

There are too many problems to be solved in the system

Although Windows is still the most important operating system in the world, it is unavoidable that there are still many imperfect Windows systems. local. These imperfect places have long been mentioned, but after years of development, they still have not received enough attention from Microsoft. Including the support for zooming in high-resolution screens, the design of human-machine touch interactive interfaces, the details of the system, the grasp of user habits, and the power management of ultra-thin products, there is still considerable room for improvement. . If these obvious deficiencies can be solved, Windows will have a significant improvement in ease of use.

After leaving those who don't say anything, just say that the touch screen support experience is not good, I think this issue should especially attract Microsoft's attention. The design logic of Win8 is almost related to the touch screen. If it is not a touch screen factor, Win8 cannot be designed as a traditional interface + tile. It is this two-headed but incomprehensible design that makes the touch operation inefficient, and it is almost impossible to play under the traditional interface. When the touch screen appeared in the market in a large range, Microsoft launched Win8. It’s too hasty. Whether the upcoming Win9 can completely solve these problems is the key point that all users care about.

Users are not motivated to update the system

According to the current global operating system share data, the proportion of Windows XP and Win8/Win8.1 is basically the same, XP accounts for Compared with 12.9%, the two versions of Win8/Win8.1 add up slightly more than XP. An operating system with more than 12 years of service is only one or two percentage points lower than Win8/Win8.1. What does this mean? Although the launch of Win7 has brought great success to Microsoft, the system that brought Microsoft to the top has been serving for five years, but still has an absolute leading market share, accounting for more than 50%. What did you explain? It is undeniable that Microsoft has fallen into another cycle of system upgrades since XP. The great success of these past products has made it difficult for Microsoft's new system to please consumers again. In order to break this embarrassing situation, it is obvious that Win9 must be expected, and it must be arrogant, so that consumers can really feel the heart of the news.

The vision of multi-platform integration is not easy

In the past, the operating system application was relatively single. People only used Windows on the PC. However, the situation is different now, with the electronic products. Intelligent, the operating system is necessary for the future of electronic products, and at this stage is concentrated in three major parts: mobile phones, PCs, tablets. As an established operating system company, Microsoft is also developing in many directions. In addition to the traditional Windows system, Windows Phone and Windows RT also show more and more important value. How to make these systems achieve mutual communication, completely seamless connection, and unified support for software and files, this will be an important direction for Microsoft's future development. Microsoft has more than once mentioned the vision of multi-platform convergence and cloud-based systems, but think that it will not be easy to achieve. Not only to solve technical problems, but also to solve various differences in user operating habits, and to influence the impact of differences between different hardware specifications of different devices on system operation. It is worth noting whether Win9 can make this vision of multi-platform integration unified.

The pressure from the opponent

The current network environment can't be different from the past. Microsoft's unique situation in the system field is more and more difficult to maintain. The threat from Chrome OS and OS X continues.

Because of the large-scale promotion of Google's ultra-low-cost Chromebook, the equipment for matching Chrome OS is also increasing in the low-priced market, which is different from the Chinese market. The sales of Chromebooks abroad, especially in North America, are even better. For many low-priced Windows products, it is this form that allows the Chrome OS system to gradually increase in the proportion of the entire system, and continue to eat away.

On the other hand, Apple's Mac products have always maintained a relatively good reputation. Although Apple has put more energy into the release of the iPhone in this year's new products, it has not put more energy into launching new Mac products, but the Mac products have undergone substantial price reduction promotions, and the low-end version of the MacBook. The Air 11 is priced at less than 7,000 yuan, which is not in Apple's previous strategy. It is because of this low-cost strategy that OS X is bound to pose a greater threat to Windows.

In addition, Linux is also a force that cannot be underestimated. As more groups and individuals work harder and harder on Linux, many versions of Linux experience have been greatly improved. Faced with these strong enemies, whether Win9 can take up product changes against strong enemies and continue to maintain a large lead with overwhelming advantages, we still need to wait until the 30th to reveal.

Whether it is possible to continue to lead the industry Win9 is significant

The giants seem to have lost their way in the design of the system, from the huge success of Windows7, Microsoft faces the full street touch The screen products are patchworked out of Win8, and then remedied in Win8.1. Obviously, in this series of steps, we feel the rush, compromise and loss of Microsoft in system design. Although Microsoft's Windows is still a big leader in terms of market share, this is by no means the capital of Microsoft's relaxation. In today's fast-changing world, success or failure is only on the eve of the day. I think the Nokia mobile phone that was acquired today is the best example.

So in a sense, at this critical point in the development of Windows, Win9 seems to be very important. If it is not handled properly, it may bring a downside to Microsoft, so that it gradually loses its lead in the industry. Status and current influence. However, according to previous reports on Win9, the change in the appearance of Win9 is actually very limited. The dynamic feedback start menu can be said to be one of the biggest visual changes of Win9. Besides, you can hardly expect Win9 to bring you What is the visual impact, not to mention the height of the year when Win7 was launched.

We hope that Win9 will make a breakthrough in its functions and redefine the habits of users. Only a large innovation in functionality can really arouse people's desire to update Win9, but from the various functions of exposure. Come, there is nothing that we are too amazing, this small series estimates that win9 is difficult to make a big breakthrough, thank you for reading, I hope to help everyone, please continue to pay attention to this, we will try to share more excellent articles.