Microsoft Executive Vice President: Win10's goal of completing 1 billion installed capacity is inseparable from China's

Computer store news: humid and sultry, the annual Taipei Computer Show is held in this season, in a conference room at the Taipei International Convention Center In the interview, Sina Technology interviewed Microsoft executive vice president Terry Myerson. In a short time, we talked about Windows 10, HoloLens and 2-in-1 devices. A simple shirt and jeans with HoloLens in his hand, Melson's unusual low-key appearance in front of reporters.

As early as 20 years ago, Melson joined Microsoft as an entrepreneur. In 1997, Interse Corporation, a startup that founded the website, was acquired by Microsoft.

Now that Melson is the second person behind Microsoft's Nadra, Microsoft's actual business, including the entire Windows operating system and hardware devices, will bring Microsoft a quarter. More than $10 billion in revenue.

The goal of 1 billion installed capacity is inseparable from China

Windows 10, the latest generation of Windows operating system released last year, is undoubtedly the core of Microsoft's latest strategy. Melson's Microsoft Build this year. The Developers Conference was excited to announce that Windows 10 installed capacity has exceeded 270 million. However, this figure is not far behind the goal of 1 billion installed by Melson, especially the overall decline. The PC market environment, such a goal is even more difficult.

This is a strong statement from Melson: "The goal of 1 billion installed capacity will not change, but this needs to be done by our partners, especially Chinese partners, we want to give Chinese users Bring the best Windows experience, and we have good partners in China, Huawei, Lenovo, Xiaomi and so on. We will work together to accomplish this goal. Although the PC market has declined overall, with the new hardware innovations such as 2-in-1 tablet computers, it is believed that consumers still have the need to replace new devices. ”

On July 29 last year, Microsoft officially launched Windows 10, the latest operating system, and provided upgrades to previous users for free in the first year. So will Win 10 be upgraded free of charge after August this year?

For this question, Melson smiled and he did not answer the question of Sina Technology. He said: "Before July 29 this year, the Win 10 upgrade will be free. There are still less than 2 months now. If you want to upgrade for free, please pay close attention. As for the future, we have no way to guarantee it. ”

Microsoft announced on the release of Windows 10 that users with genuine Windows 7/8.1 licenses can upgrade to the system for free. Today, Microsoft has not only set Windows 10 to “recommended upgrades”, but has also recently changed the user interface of Windows 10 upgrade popups. For the "force user upgrade" problem, Melson did not evade, Melson said: "Microsoft is always user-centric, and will never force users to upgrade. ”

For the next step of Windows 10, Melson revealed that in the future, a complete Windows 10 ecosystem will be built, allowing PCs and VRs to be fully integrated through hybrid real-world technologies.

Create virtual reality, augmented reality and hybrid reality devices through the Windows Holographic platform running HoloLens. In a world of mixed reality, devices can provide far more experience than virtual worlds. You just have to imagine wearing a virtual reality device and watching your hands manipulate objects, process a 3D image of a scanned entity, or bring a real-life image of another holographic image in the real world into your virtual world. Good synergy. Melson described it.

What is the difference between HoloLens and other VR products

2016 can be said to be the year of VR/AR (Virtual Reality/Augmented Reality) devices. A number of devices such as Samsung Gear VR, Facebook's Oculus, Sony PS VR and HTC Vive are available or will be available soon. However, compared to these VR devices, Hololens is clearly not an order of magnitude.

In January last year, Microsoft unveiled the holographic computing and reality enhancement device Hololens at the Win 10 conference. Like Google Glass in 2012, the appearance of Hololens caught all eyes. The Hololens developer version is now officially shipping. Of course, what makes consumers most depressed is the price of up to $3,000.

When asked if Microsoft might launch a cheap consumer version of Hololens, Melson laughed and said seriously: "HoloLens is the only holographic computer that can work completely independently. It is enhanced. Reality, not virtual reality, is working independently. It is different from other vendors' devices, and other devices need to be connected to a Windows computer to work. So when you see someone wearing HoloLens, they are free to move, not fixed. This is the direction we are going to determine at the beginning. The initial price of such a product is indeed relatively expensive. ”

& ldquo; With the developer version of Hololens starting to ship, with the participation of developers, we can make Hololens finally reach consumers. ” Melson said.

Surface's competitors are not iPad Pro at all.

As Microsoft's own brand tablet, the Surface series has entered its fourth year. This product series was once subjected to a cold reception in the market and was also mocked by competitors. When asked how to look at the Surface product? He replied, “I am very satisfied with the current Surface series. The idea of ​​creating the Surface series is to make a more productive and powerful device, and to have a large screen with a detachable keyboard.

Melson took the initiative to talk about the iPad Pro. In his opinion, the Surface competitor is not the iPad Pro at all, because we really want to be too good. “Although Apple and Google users can also use Office products, Surface is the best device platform for Office. Whether it's productivity or performance, the Surface series is significantly better than the MacBook series. ”

Then Melson took the initiative to ask if the Surface Book being used by reporters is easy to use? What's the problem? After receiving feedback, Melson said that these issues will be improved in the next generation of products.

Since Microsoft launched a new series of hardware products based on Surface Pro4 and Surface Book in October last year, computer products like the two-in-one concept have mushroomed more and more on the counter. Melson believes that such new equipment is becoming the hottest category on the market. Melson’s answer was very low-key about how Microsoft handled its relationship with its partners. “We just want to create some new product forms. We also want to work with our partners to support them to create more creative products, just like our Surface.