Microsoft WP8.1 rebound still takes time

Computer Store News: The latest data on Kantar Worldpanel smartphone share is clearly not good news for Microsoft. WP US market share decreased from 4.7% to 3.6% from May 2013 to May 2014, Windows Phone's German market share decreased from 6.2% to 5.9%, Brazil's market share is still 5.5%, and China's market share is determined by 3% fell to 0.6%.

Foreign media BGR analyzes the reasons for this:

Overview of 2013 WP does show strong momentum in emerging markets: May 2012 to 2013 5 During the month, WP Brazil's share increased from 4.2% to 5.5%, and China's market share climbed to 3%, mainly due to Nokia's efforts. Nokia has been operating a marketing network in Brazil and China for more than 20 years, creating brand awareness. .

All of this helped WP's market share rise from 3% to 5%. However, WP is currently hit by Android smartphones that sell for less than $100. Although WP also has some cheap mobile phones, it is difficult to withstand the tide of the Android machine; if WP can cope, its market share is expected to climb at least 20% in emerging markets.

WP is also facing the huge impact of cheap Android phones in the two most important smartphone markets in the US and Germany. But one of the bigger shortcomings of WP is that it doesn't take full advantage of Apple's shortcomings: the lack of big-screen smartphones. Samsung has set off a tablet phone fever in the past two years, and WP has now missed this opportunity because Apple will soon launch a large-screen iPhone6.

IT Home Xiaobian believes:

With the current situation is very serious, Microsoft is still expected to regain a game with WP8.1, Microsoft's new Windows Phone 8.1 response is good, WP8 is expected The official push of .1 will attract more users, but Microsoft should speed up the push speed of WP8.1 update. Too long push cycle will affect its user experience; WP8.1 vendors are also increasing, and many Indian manufacturers are launching recently. The WP8.1 cheap machine is expected to open a new situation in India; there are also a number of manufacturers in China brewing WP8.1 new machine, WP8.1 voice assistant Cortana launched in the United States, and soon landed in China, which shows that Microsoft China attaches importance. In short, emerging markets are still a big market that Microsoft needs to value and compete for. Cheap machines win in price/performance ratio. Microsoft must not only pay attention to adjusting its price, but also pay attention to the configuration of cheap machines.

Microsoft certainly can't miss the trend of big-screen tablet phones, and launch a better WP8.1 new tablet phone to better compete. With the launch of iPhone6 ​​this fall, the competition for tablet phones is expected to be even more competitive. Fierce, WP8.1 needs to catch up and finally rebound.