Win8 how to smoothly take over XP

Computer store news: Not long ago, I advised a friend who was tortured by Windows XP: "Look, your computer is smashing blue screen and you have to send an email for ten minutes. Don't you change the system early? ” I did not expect her to think very open: "More trouble, and I think XP is OK, very good use! "It's a weird, obviously she complained a second before, but when she said that she changed the system, she couldn't worry about it. It seems to be the common mentality of many XP users. According to statistics from mobile management company Fiberlink, half of the world's laptops still carry XP. Why is this so many loyal fans with this decade-old system? Why don't these people switch to Win8 with better experience? Is it just because of fear of trouble?

Status: Windows XP rules the second, third and fourth line cities

During the National Day, when I went to a county in the south to visit relatives, I found that my relatives still use the XP system. I asked her why she didn't upgrade the system. She said: "No need, I usually just visit Taobao, watch videos, chat QQ, XP is enough. ”“You don't play games? ”“Playing games only play QQ games, fighting landlords or something, my friends around me are like this. & rdquo; (Note: her browser is 360 browser)

After I visited the county, I found large and small Internet cafes, photo shops, restaurants, photo studios … … really use XP system. For those who don't usually play large games, XP has been able to meet basic office, communication and entertainment needs. Therefore, many small white users in the county town consciously do not need to upgrade to Win7 or Win8.

In addition, compared with Win7, which was born in 2009, XP, which was launched in 2003, is more suitable for old computers. XP caught up with the Chinese people's computer buying tide, and many of the country's first computers were XP systems. Today, those old machines may have difficulty running Win7, while XP can run smoothly. This problem is similar to the problem of iOS7 not long ago: iPhone4 upgrade iOS7 will be half dead, and it will be more suitable to stop at iOS5.

According to the IT field, "Andy Beer's Law": software and games continue to generate transfer requirements, hardware through technology innovation to digest these needs, this process will stimulate users to continue to consume on the computer, the computer The industry has also prospered … … but, if the software product can not produce demand, what kind of scene will it be? It is conceivable that the user's satisfaction with XP naturally leads to the fact that Win7 and Win8 are not very attractive to users, and many people stubbornly believe that: "XP is enough!"

Interpretation: People spend five thousand to buy a mobile phone, do not spend two hundred to change the system?

No matter which industry, it is "businesses want to make money, users want to save money". The so-called "saving money" is not to say that there is no money, but to spend money in the "worth" places, such as my relatives who are not willing to change the system, she thinks that mobile devices are very important, so always use With the iPhone, I want to buy the latest Samsung mobile phone with the latest style. There are two iPads in her house.

The development of the IT industry is as follows: No one is before, I have it; I have a predecessor, I am excellent; I am a good person, I am human. Due to the development of mobile internet technology, the extended demand for computer in humanization has been met by mobile devices. When most people are used to playing mobile phones before going to bed, mobile devices have replaced some of the computer's features with their inherent portability and privacy. This is the bottleneck facing the desktop Internet and the reason for the mobile boom.

Let's go back to the small county: Due to the prosperity of the local mobile phone industry, the functional requirements of ordinary users for computers are so easy to satisfy, and the operating experience of computers is far less sensitive. “ XP can make do with it, anyway, there are mobile phones and tablets! & rdquo; handsome guy next door barber shop said.

The upgrade of XP system is not because Win7 and Win8 are not good enough, but because the product form of the computer can not fully meet the user's Internet requirements. When users are moving in the direction of the digital field, how can they put as much cost on the computer as before?

Revelation: XP will still be fat, Microsoft's replacement policy needs to be cautious

XP system will of course not always "嚣" Because the growing mobile devices will gradually change people's usage habits. Once the new technology changes from quantitative to qualitative, it is when the old computer usage habits are completely changed, and when the entire computer industry is subverted. It is naturally impossible for Microsoft to wait for the tragic reshuffle to come, so it is necessary to promote the popularity of the new system as much as possible so that its own products can conform to the development trend of user habits.

From April 8 next year, Microsoft will no longer release patches and security vulnerability updates for Windows XP, and XP will face greater risks. Obviously, Microsoft chose to use "this security," the most basic and eternal topic to send XP.

One of the XP iteration risks: If you completely ignore the third-party company will be updated

In the small county, accompanied by each XP computer is necessarily a free 360 ​​security guard. It is no exaggeration to say that free security software has been saved and is supporting all pirated Windows users. With this basic guarantee, most pirated users don't care about the update of the operating system. If Microsoft makes up its mind to completely abandon XP, then be sure to do a good job with third-party software developers. Otherwise, “stop updating” will not be able to play the original warning.

XP Iteration Risk 2: If you use too much force, it will leave an opportunity for the open source system.

Not long ago, the German government provided the Ubuntu system CD to XP users free of charge. If Microsoft is too aggressive and has a negative impact on the user experience, then the vacuum period after the XP system is evacuated will give other competitors a chance.

I think that Microsoft must be both hard and soft on the issue of XP, and the tough policy will only be difficult.

Conjecture: Microsoft uses Win8 to recapture XP's five major moves

Let Win8 replace XP, it is not a simple problem that can be solved by improving software functions and performance. As far as I can see, XP users generally use computers to meet basic office and entertainment needs, and higher human experience is the responsibility of mobile devices. This fragmented usage habit is different from that of 2003. Therefore, Microsoft only emphasizes that Win8 is more fluent and more functional. It is unable to impress non-fan users. In order for Win8 to successfully take over, Microsoft should tackle the problem from the following directions:

1. Simplify the upgrade method

In order to prevent piracy, the Win8 system does not have a CD version in China. However, most XP users still have the concept of “reloading the system” in the “buy disc” phase. If Microsoft wants to get XP users who are not proficient in computers, it must strengthen the promotion of U disk installation and online upgrade methods, otherwise it will not form a closed loop of &mquo;; — purchase — install —

2, the introduction of the short version of Win8

The latest version of Windows 8.1 only system files take up about 15GB of space, which is not a small number for XP users. I think that Microsoft can try to launch a simple version of Windows 8 system, so that XP users have the opportunity to try an incomplete version of the system with a new interface and some new features, after the early adopters can be interested in replacing old equipment.

3, cooperation with third-party companies

Previously, Microsoft has carried out a wide-ranging publicity to eliminate the outdated IE6 browser. Many third-party websites responded to Microsoft's call, and they joined forces not to optimize IE6 browsers, thereby “forcing” Internet users to upgrade to IE8 or switch to other browsers.

In the same way, on the XP issue, Microsoft also needs to work with other software vendors such as browsers, security software, and game companies to complete the coffers against XP.

4, more powerful channel strategy

Although the digital city has been sluggish in the first-tier cities, in the second and third-tier towns, the digital city is still a lot of home replacement systems or when buying computers. Preferred place. Most white users are also willing to follow the introduction and guidance of the digital city clerk. In a sense, the salesperson in Digital City is “the opinion leader”, and the channel of Digital City still has no small value. Therefore, let Win8 impress the salesperson in the second- and third-tier cities of Digital City, is the first step for Win8 to impress XP users.

5, multi-platform linkage cloud services

The way to sell software simply by advertising is outdated. Can replace XP, is not a single Win8 system, but a complete cloud service solution. Only the “cloud” mode of multi-screen synchronization allows users to feel the charm of new technologies and stimulate new consumer desires.

Microsoft is actually aware of this. From the recent move to acquire Nokia, the software company has already targeted the active consumer segment of “mobile phones”. Microsoft will open the user market through Nokia's low-end mobile phones, use mobile terminals to promote Windows services, and promote Office series software, Internet Explorer, Skydrive, and Bing search to become full-platform products. Through the extension of these services, users will be promoted to replace new computers.

Fortunately, most XP users have a high brand recognition for Nokia. Microsoft's "Mobile Push Service, Service Promotion Upgrade" strategy is likely to succeed.

I think the final penetration of the Windows 8 system will be proportional to the sales of Windows Phone and Xbox. Therefore, Lumia 520, a low-end WP phone that was sold before, has a long way to go.