Intel: Ivy Bridge plus Win8, will open a new hybrid era

Computer store news Intel just announced the launch of three generations of microprocessors, codenamed "Ivy Bridge", it has improved performance over the previous generation of 20 %.

Intel CEO Paul Otellini said the new chip, combined with Microsoft's new operating system, will open up a new "mixed" era that will include tablets, ultrabooks, notebooks and mobile phones. This will offset the worries of traditional PC growth.

For now, Intel Otellini focuses on the PC market. According to Gartner, the PC market grew by only 0.5% last year, reaching 352.8 million units. This year, PC shipments are expected to grow, but still weak, will grow by 4.4%.

Whether Ultrabook can stimulate PC growth is a problem for Otellini. Otellini said that there is no final conclusion. He said: "Does it affect the growth rate? Still to be determined. ” Intel has established three factories to produce Ivy Bridge, and the investment is still betting on PC growth.

Otellini believes that consumers will upgrade PCs in the abyss of recession. Apple iPad also eroded some PC market. He said: "The real question is ‘ Can Windows8 be compatible with all the devices it owns and change everything? & rsquo;& rdquo; He is very optimistic about these "mixed", that is, optimistic about various integration methods, that is, integration between notebooks, tablets, smart phones, and all imaginable devices.

Otellini said: "I have been meeting ODM, they all have their own ideas. ” includes some similar flat-panel, full-keyboard devices.

Otellini also believes that more complex chips will expand Intel's advantage over chip rivals. He believes that the gap between the old and new chip technologies that really need to be considered is big or small. Otellini believes that it is expanding because Intel is one of the few companies that have capital and know how to stay ahead.

When asked about the threat of Qualcomm, Otellini said: "The current situation is that there are two very qualified enterprise. & rdquo; He said that Qualcomm "does want to enter the field of computing", and Intel wants to enter the field of communications. He said: "We always wanted to have a respectable opponent. "It is Qualcomm. He said that Qualcomm CEO Paul Jacob brought some "adult supervision" to Qualcomm, which he admire.