Mobile QQ has been upgraded, January 26, mobile QQ5.4 version of the major Android app store, then iOS version will also be released, mobile QQ this update is a lot of viewing, but There are two main changes, one is “nearby” and the other is “mobile payment”, these two functions will build a new usage scenario for mobile QQ. How to break mobile QQ mobile payment? First of all, mobile payment, as we all know, mobile payment will be a very important basic service for the future of mobile Internet, and it will also support mobile e-commerce, O2O and other services. As we all know, WeChat has increased its mobile payment function, and it has done a good job of expanding its life service and mobile e-commerce based on its social platform. The same is true for mobile QQ. Since there are hundreds of millions of active users, if you can expand mobile payment, this will not only strengthen its position, but also provide more possibilities for mobile QQ to enter life services and mobile e-commerce. As shown in the figure below, click on the transfer in the QQ wallet and select “+” on the right side to transfer the money. QQ can be directly transferred to a friend, the amount below 1000 does not need to confirm the receipt can be directly transferred successfully, more flexible and convenient. For Tencent, it is undoubtedly a wise choice to enter mobile payment through mobile QQ. Mobile QQ users are large and active, and the social relationship between users is close. There is a wide range of mobile payment requirements. Therefore, mobile QQ will also become Tencent. The bridgehead for mobile payment. At the same time, QQ Wallet also supports IC card payment. When using “QQ Wallet” to make payment, select “Other Banking Card” in the “Other Payment Methods”, and put the UnionPay Flash Card on the back of the NFC phone. You can directly scan the IC card and complete the payment after entering the password. This function does not need to use the mobile network, but uses the NFC RF channel to achieve local communication with the QQ wallet. Considering that the UnionPay flash card currently has more than 200 million cards issued in China, the NFC penetration rate is about 20%, and more and more merchants are open. The IC card payment function, so this can also be regarded as a big advantage of the QQ wallet. If these two functions are considered to be important breakthroughs in the payment function of mobile QQ, then the introduction of QQ red packets will greatly promote the use of scene expansion. As we all know, the red envelope war between WeChat and Alipay earlier this year triggered widespread concern in the industry, but the mobile QQ 5.4 version also joined the QQ red envelope function, which means that the future red envelope war will be the WAQ Three Kingdoms. QQ red envelope has two forms, one is "selling red packets", after enrolling a certain amount, how much to grab the red packets, the amount is randomly distributed according to the total amount and quantity of red envelopes; One is “general red envelope”, which is more similar to the entity red envelope. How much is the red envelope package, and how much can be received by the red envelope. It is worth mentioning that in the QQ red envelope, after grabbing the red envelope, you can not only share it with friends, space, and friends to “look off”, you can even view your friends’ collection in the “red envelope list”. The ranking of red envelopes. It should be said that QQ red envelope game and WeChat red envelope have certain similarities in the gameplay, and the social relationship chain such as friends, QQ group, discussion group, etc., coupled with its powerful sharing mechanism, believes that QQ red envelopes will also be able to <; Fly & rdquo; get up. "Nearby" will realize the LBS entrance unified and then talk about another highlight of this QQ upgrade ------ based on the "nearby" entrance, this is the embodiment of LBS social concept on mobile QQ. The specific use is to select “dynamic” in the Tab column, click on the “nearby” portal, and you will see nearby people, nearby groups, events, appointments, hot chats, operations, and more. This feature combines online and offline social models to reflect the importance of LBS to social interaction. As we all know, LBS has been used in many fields in recent years, such as life services, maps, etc., and in terms of social aspects, LBS is equally important. In the context of the implementation of the pan-social strategy of mobile QQ, LBS will enhance the overall participation of users in the “nearby” function, which will help expand the weak relationship chain, enrich the QQ relationship chain, strive for more young users, and enhance QQ large-disk users. the amount. Of course, the significance of LBS also includes: improving the ability of mobile QQ to open online and offline business, bringing more opportunities for mobile QQ business model. Especially in the promotion of mobile payment, this meaning is more important. Mobile QQ may be integrated into more life consumption and business scenarios in the future. If users need to meet certain consumer needs based on LBS, mobile QQ can carry out more horizontal. Expansion, with mobile payment to achieve the perfection of the business system. What is the impact on the future mobile business system? The launch of the new version of the mobile phone QQ may have an important impact on the future mobile business system. First of all, mobile QQ payment will directly change the mobile payment landscape, and in the future, it will present a three-pronged situation of Alipay, mobile QQ payment and WeChat payment. Since mobile QQ payment and WeChat payment are all part of Tencent, their status in the social field is unquestionable, which means that Tencent's position in the mobile payment field will be greatly strengthened. Secondly, the “nearby” of the LBS entrance has a very important significance for the mobile phone QQ to deepen the development of the offline. In fact, many mobile services are now taking O2O, that is, the online and offline unified route. From the launch of the "nearby" function, at least in terms of social aspects, mobile QQ has achieved online and offline derivative. This may create a diversified consumption scenario. It is very convenient to assume that users are required to organize offline gatherings, gathering meals, and to find people by “nearby”. Of course, if you analyze from the perspective of the business system, mobile payment and LBS are just two essential elements. What's more important is that mobile QQ needs to be perfected in service content to build more diversified user scenarios, so mobile QQ in the future. Can you do better in these areas? We will wait and see. This article comes from [System Home] www.xp85.com