How to close win10 system app store advertising

1. Turn off web personalized advertising
Microsoft will deliver web personalized advertising in two ways, one based on cookies and one based on Microsoft accounts. As shown in the following figure, the first cookie-based personalized advertisement can be closed directly. The second personalized advertisement based on Microsoft account requires you to log in to the Microsoft account on this page.

2. Turn off personalized ads in the Win10 System Store app
• Click or tap the “Start” button.
• Click or tap “Settings”.
• Click or tap “Privacy", then close “Allow apps to use my ad ID to provide a cross-app experience”.