has always been the darling of the times, enjoying the most supreme treatment of users around the world, and has been criticized by many similar competitors, saying that it undermines the market fair competition mechanism. , monopolize the operating system market. That's right, Microsoft's power is such a "self-willing", from the perspective of the Windows 10 developer ecosystem, it can take competitors out of a few streets.
Windows 10, inherited Microsoft's past "luxury", in terms of product features and user experience, really let users scream, especially the multi-screen experience, has been called "details" by developers ; This change from Microsoft is not unrelated to the birth of the third CEO, Nadella. Nadella was originally a developer, so his series of initiatives after he took the stage were related to developers, such as abandoning traditional applications, focusing on innovation, and user experience. It can be said that Microsoft in the Nadella era is still the image of the big brother. The difference is that he began to lower his posture and respect the market. At the WinHEC conference, Microsoft also sent two very senior Microsoft engineering team experts from Seattle to listen to the voices of developers. The ultimate goal is to maximize Windows 10 massive device coverage, improve the developer experience, and build a more prosperous, robust developer ecosystem.
So, what is the picture of Microsoft's developer ecosystem? We must first understand a person ——Srikanth Raju. At Microsoft, Srikanth's role is a bit special, and the position is the general manager of the Greater China Development Experience and Platform Partnership. The setting of this position further emphasizes Microsoft's emphasis on developers and user experience. Although Srikanth has only been in Microsoft for more than six months, his ideas are very clear, and a new ecosystem blueprint is in front of us.
The pulse of the era, the general direction of the integration trend
Nadella came to power, put forward a famous strategy, that is, "moving first, the cloud is first", in Srikanth's view, this strategy The core is “integration”. Whether it's TV or mobile phones or PCs, hundreds of millions of devices are now tightly connected through the cloud, and they continue to deliver data to the cloud while also downloading data from the cloud. This shows that “integration” has become an irreversible trend of the times. And with the most viscous fusion capabilities, only Microsoft can do it. Microsoft can give developers the best development experience and bring the best experience to end users through the products they develop.
To build an interconnected world and get more great applications into people's work and life, Microsoft has done a lot of work for developers. The introduction of Windows 10 shows us that Microsoft has begun to build a state-of-the-art platform with a more open mind to span different types of systems and massive devices for users from IOTs, mobile phones, tablets, computers, and even Surface Hub and Xbox. Can have a consistent consumer experience. And Windows Azure universal solution is the ultimate embodiment of the fusion concept. Microsoft offers a total of six common solutions, including IoT, mobile cloud, development testing, etc. These solutions can help developers quickly deploy, lower development thresholds and enhance development efficiency.
Step by step, establish an open development environment
Windows 10 developer ecosystem is not a "sports", from the beginning of last year, Microsoft is paving the way.
On November 12, 2014, Microsoft announced the open source of .NET core architecture at Connect(). Many of Microsoft's core developers use .NET. And, Microsoft began to support Linux and Mac OS platforms. This means that Microsoft has taken the most important step in the developer ecosystem. Previously, the core of .NET was only part of Windows. On the day of the conference, Microsoft also announced the release of a new version of Visual Studio, the world's best integrated development environment (IDE) support community version, namely Visual Studio Community Version, the new version is completely free under the corresponding license (license) .
On January 21, 2015, Windows 10 unveiled a new chapter in the Microsoft ecosystem, "Windows as a Service", which overturned Microsoft's past philosophy. In the year after Windows 10 is released, users will be free to upgrade from Windows 7, Windows 8, and Windows 8.1 to Windows 10. In addition, Microsoft has announced a series of new products, including the new browser Spartan mentioned earlier, and two devices that have attracted the attention of many developers and consumers in the community ——Surface Hub and HoloLens . Some game scenarios, as well as introductions to development and UEP scenarios, enter the user's field of vision.
At the Global Mobile Communications Conference (MWC) in early March 2015, Microsoft officially launched UAP (Universal App Platform), which creates a benign ecological environment through three channels. First, the mobile app experience supports all types of devices, allowing developers to reach a broader user base. Second, let users have a unique experience, running personalized applications on Microsoft's UAP platform; third, application and web development For the resources invested in the early stage, Microsoft should better protect it in the later development.
After a week, Microsoft made two important announcements at the Global Game Developers Conference (GDC): First, Microsoft released the Xbox Live SDK that supports Windows 10, which enables Microsoft's social networking network to be available on Windows 10 For more developers to use; Second, the Xbox and Windows 10 settings API is officially open, which will provide a more integrated social gaming experience.
The WinHEC conference on March 18th further demonstrated the development capabilities and growth environment of Microsoft China and the world. Some of China's top technology players are beginning to step into the Windows 10 ecosystem. For example, Tencent, Qihoo 360, Xiaomi, Lenovo, Intel, Qualcomm and so on.
It can be said that the establishment of Microsoft's latest ecosystem has become quite climate. In particular, the free release of Windows 10 gives developers a lot of benefits, so developers have no reason to refuse. In addition, with the release of Windows 10, as well as HoloLens, Cortana and Windows Phone, these new applications also provide developers with a lot of imagination.
Continuously surpassing and expanding localized ecological partners
For the development of the ecological environment of Chinese developers, Srikanth listed some cooperation results. For example, China's very well-known game engine Egret, using Microsoft Visual Studio Egret plug-in, developers can easily start quickly in Visual Studio. Egret's benefit to the eco-environment is that when developers develop cross-platform games, games developed based on HTML5 and Egret can be easily implemented on all platforms and can be quickly developed using Microsoft Windows platforms. deploy. For example, the Microsoft DirectX team worked with Cocos to leverage the Microsoft Azure service, which allows game developers to easily deploy their back-end clouds while using a well-known front-end game development engine. At the same time, Cocos2D has many advantages in using Azure's PaaS service for computing, caching and database processing. It does not require the developer to handle it himself, but Cocos2D helps him.
Microsoft also has deep cooperation with Sina and China Mobile. Microsoft and Sina launched a completely open source code for developers to download for free, so that developers using Microsoft Mobile Cloud Service can directly complete the access of Sina Weibo's last user through this code, helping to use Microsoft Mobile Service. The developer simplifies the technical complexity of the last mile. China Mobile's mobile operator payment has officially landed on Microsoft's Windows Phone. Microsoft's underlying platform, payment platform and China Mobile SMS payment are directly connected from the system layer. Consumers using China Mobile numbers can purchase all applications and props directly by SMS payment, and directly transfer them to the mobile phone bill in the store.
“In the past few years, Microsoft has been working with all developers to continuously implement Microsoft's vision and strategy into daily work and projects. I hope that new products and new systems will give Microsoft new opportunities, and Chinese developers will continue to improve and enhance the user experience, innovate past applications, and strive for our common users. “Srikanth expressed his expectations for the new ecosystem of Windows 10.
We all know that “the ecosystem is the best in the world”, but the ecosystem is not a simple object after all, who can get it. Not only do you have to have innate genes, but you also have to persist in the day after tomorrow. There may be some products on the market that are not functionally lost to Windows 10, but at the ecosystem level, no one can surpass Microsoft. Because of the strong ecosystem support, Microsoft will continue to surpass and Windows will become more and more perfect.