From the initial sales situation, Windows7's popularity is obviously much better than the previous Vista. According to data released by NPD on Thursday, the pre-sale of Windows7 boxed retail version It has reached 234% of Vista and sales are better than Vista. However, due to the discount in the pre-sale version of Windows7 Ultimate, and Microsoft has not enough promotion for Windows7 Ultimate, Windows7 Ultimate Sales are only 82% of Vista's flagship version.
NPD analysts said: "Vista era Microsoft attaches great importance to the flagship version, introduced a number of preferential measures and widely publicized. And this time Microsoft will put Windows7 flagship The price of the edition is very high, and the focus of the promotion is on the Home Premium Edition and the Home Premium 3 User Edition."
NPD's analysis data is based on the official release of Windows7, and before User data booked in Microsoft's July booking offer. However, the company declined to disclose the specific sales figures for Windows 7, and only provides comparison data between Win7 and Vista.
In addition, the network research company Net Applications also obtained the results of the survey consistent with the data of NPD.
But the sales of PCs pre-installed with Windows7 are not satisfactory, although during the period of Windows 7 release, PC sales reached the highest point in the third quarter, but when Vista was released In comparison, the sales of PCs fell by 6%.
There are many reasons for the decline in sales of PCs pre-installed with Windows 7. First, the listing date of Vista was selected in January, and the market conditions in this period are generally better than those in Windows7. Secondly, the pre-installed Windows7 PC is more affected by the pre-installed old operating system PC. When Vista was launched, the model with the pre-installed old operating system on the market was only 6%. In the Windows7 era, this number was increased. 20%.
NPD analysts don't think the economic crisis is the chief culprit in the downturn in Windows 7 PCs. He said: "Despite the global economic crisis, computer sales have been strong throughout the year. In the state of growth, the number of PCs purchased this year is more than last year. At least from the sales data, we believe that the economic crisis has not had much impact on the PC market."
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