Microsoft vice president buys pirated Win7 to set China's lowest price policy in China

"It’s weird, why not put photos of China inside, it’s all in Seattle.” Mike Nash pointed to several monitors on the wall and told reporters that the iconic building in Seattle is being alternately shown. Acupuncture, Lake Washington and other landscape photos. In a modern, fully equipped reception room, Nash wondered why there was a lack of Chinese elements. On October 22nd, at Microsoft's new office building in the northeast of Beijing, Mike Nash, Microsoft's vice president of Windows products, talked about Microsoft's Windows 7 that day, his love of technology since childhood, and his dedication to China. Passion - For the latter, his cognition a year ago was limited to the knowledge gained from books and other people's mouths, and now he has been known in the company as "the most diligent foreigner to China."

In the past 12 months, he has come to China 8 times, drinking with Chinese colleagues, visiting local users, and even "sneaked into" the computer store to buy a set of pirated Windows CDs to study - It seems that although he has not learned the old saying of "knowing oneself and knowing oneself and fighting against each other", he has a deep understanding of China's military law.

Although Mike Nash is an avid technology enthusiast, but he was in such a vision of the world: technology easier, more people enjoy life through science and technology.

"It’s strange, why not put photos of China inside, it’s all in Seattle.” Mike Nash pointed to several monitors on the wall and told reporters that the iconic buildings in Seattle are being shown alternately. Scenery such as "Space Needle" and Lake Washington. In a modern, fully equipped reception room, Nash wondered why there was a lack of Chinese elements.

October 22, at Microsoft's new office building in the northeast of Beijing, Microsoft's vice president of Windows products, Mike Nash, talked about Windows 7 that will be released 24 hours later. His love, and his enthusiasm for China. For the latter, his knowledge a year ago was limited to the knowledge gained from books and other people's mouths, and now he has obtained the most in China. The name of a diligent foreigner.

In the past 12 months, he has come to China 8 times, drinking with Chinese colleagues, visiting local users, and even "sneaked into" the computer store to buy a set of pirated Windows CDs to study - It seems that although he has not learned the old saying of "knowing oneself and knowing oneself and fighting against each other", he has a deep understanding of China's military law.

"Microsoft has a lot to do in China"

Nash's Chinese complex comes from a sly experience. In October last year, Nash, who was responsible for market information, pricing models and competitive strategies, reported to an executive at the US headquarters about the sales plans of Windows in China.

"Have you been to China a few times?" The other party interrupted him. This simple question made Nash feel very uncomfortable because his answer was: zero. "Then wait for you to go to China first, come back and find me." The executive told him. Nash immediately packed up and embarked on his first trip to China in November last year.

"When I first came to China, I didn't wear a suit, but I wore jeans and sneakers and went to Beijing to buy a computer with my colleagues. I used cash!" Nash is still difficult to hide his excitement in his first "adventure" trip in China. It’s a brand new experience for him to pick a computer in a store that is connected to the shoulders and bargain with the merchants. Nash said that when he walked out of the computer city, he really realized that "Microsoft still has a lot of things to do in China."

At Microsoft's US headquarters, the master plan for strategic products such as Windows is done by a dedicated team that develops strategies primarily for the US domestic market; then branches that are distributed across national markets are built according to the team. The strategy to do some extended work. After returning to the headquarters, Nash made a suggestion: For the Chinese market, the above-mentioned practices are undoubtedly not applicable, and the Chinese market should be paid as much as the US market. For example, it is not easy to impress Chinese consumers by finding a theme song of Windows 7 in Europe and America. (So Chinese consumers later saw that the theme song of Windows7 Chinese version was interpreted by a young idol singer in China. ).

Nash does not shy away when it comes to software piracy in the Chinese market. He told reporters that he had suffered from sleep in Waterloo in China for Windows Vista, and realized that to promote the sales of Windows 7 in China, he must do more things to promote genuine. However, he does not believe that the practice of the US market can be used in the fight against piracy.

"In the United States, you can take punitive measures against users who deliberately use pirated software; but in China, you may want to remind them, persuade them to use genuine, encourage or even reward people to use genuine." Nash concluded.

In the past year, Nash has not only visited many corporate users in China, but also chats with many consumers of different identities. “Parents, students, young people... they are all objects of my study.” Nash said that he “learned a lot” by constantly listening to the demands of the users.

Nash continues to travel between Beijing and Seattle, and ultimately pushes the headquarters to make an unprecedented decision: Windows 7 will be available in the Chinese market at the lowest price in the world - the cheapest Windows 7 home in the US The version is priced at $119.99 (about RMB 1,300), while the same product is priced at 699 yuan in the Chinese market.

"Everyone has a different lifestyle and work style, and we hope that no matter where you go, Windows 7 can support your way of living and working." Nash hopes, more competitive prices Can make Windows7 more acceptable to Chinese consumers.

"The 6-year-old son and the 72-year-old mother-in-law are in love with our products."

"Computers have increased the number of contacts with the world." Nash has a deep understanding of this. This has to "benefit" his growing experience. Nash's father is a blind man, and he often uses a variety of technology products to help him take care of himself.

"The blind have two characteristics: First, they have the opportunity to try a lot of technology products; second, they often break these things. So, I have the opportunity to become his repairman and deal with technology since I was a child." Nash smiled. "My father used to spend money to ask someone to go to his office to help him read the documents. Later he used the computer and put the book on the scanner, and the computer became his reader."

If a blind person can enjoy life better through technology, why can't ordinary people enjoy more technology? With such a dream, Nash chose to study electrical engineering when he was in college and continued his pursuit of technology.

Although it is over forty years old, Nash is not tired of trying out various high-tech products, especially electronic equipment. His love of technology has infected neighbors and friends, and these high-tech products have even become an interesting connection between loved ones and friends.

"My ophthalmologist has been asking me since February last year. Can you get him a trial version of Windows 7, he is already in his 70s, and he is very curious about new things." Nash is also excited about an experience with his eldest son.

When the kid was 6 years old, Nash brought him a netbook with a Linux operating system installed. Soon, this new toy was returned, and the little guy claimed that: Mom said that I can only play one hour a day, I don't want to spend time learning new operating systems.

Now, under the influence of Nash, it is said that his 6-year-old son to 72-year-old wife is using Windows 7 and IE8 browsers. It is rumored that there was an executive at Microsoft who claimed to have "four colors of blood flowing in the blood vessels" (Windows logo has four colors). It seems that Nash, who has worked for Microsoft for 18 years, is as obsessed with Windows as it is. this.

However, when talking about the changes that technology has brought to his life, he told reporters that the importance of technology is to help people increase communication and interaction with the world and help people to experience life better. Easy-to-use technology is more rewarding.

In Microsoft's reception room, when the staff faced the full-frame multimedia equipment and was in a hurry to know how to turn off the background music, Nash rushed to the front of the player and turned the volume button. Reduced the volume.

It seems that the world needs to be more simplified.