Windows 8, the birth of this system confirms the turn of Microsoft's software giant, but this turn is not gorgeous, depending on the new ecology of Win8 can not be as prosperous as the desktop platform, which is Win8 Can the Apps system bring a new round of revolution?
From the beginning to the present, for software vendors, especially systems, whoever has the ecosystem who owns the world, looking at the current iOS and Android, the ecological prosperity has created a beautiful scene, and Microsoft has been on the desktop for decades. The Windows ecosystem created on the ground also makes this giant always stand on the top.
However, the traditional PC environment in the mobile era is obviously out of date, and the global smart mobile terminal users are growing faster than people think. Taking 2012 data as an example, in the total operating system shipments of the year, Apple iOS and Google Android accounted for more than 45%, Microsoft Windows has only 35% market share.
Mobile platform has become mainstream
The huge user base floods into the mobile platform, so Microsoft has to start thinking about the new direction —— move to the mobile market, which can be said to be Win8 and its new ecosystem The big background of the birth of the system. For the capital market, where the big funds of demand will flow to it; the same for service providers, what kind of services users need to provide.
It is undeniable that Microsoft's pace in the mobile era is indeed a bit slower, which makes it a follower in the wave of mobile migration. But Microsoft has made tremendous innovations in its model, and the multi-end integration strategy has become a new idea in this industry, and only Microsoft has the strength to put it into practice.
Microsoft's integration concept
”. At least for now, Microsoft's move from the desktop to the mobile is still benign with the support of developers.
According to MetroStore Scanner, there are more than 65,000 applications in the Windows Store app store of the Win8 official app store so far. This again confirms that the Win8 application has entered an outbreak, because the number just exceeded 50,000 a month ago.
At present, Win8 application has broken through 65000
If we look back at the release of Win8 RTM version in August last year, the application in Windows Store has only a poor 450; and the official release of Win8 already has More than 5,000 models have been released since then, and have grown by more than 60,000 in half a year. On average, about 330 Win8 applications are born every day.
In fact, the growth of Win8 applications is a tortuous process. Last year's Windows 8 release from the end of October to November is the first peak of Win8 application development, with an average of 468 applications per day, and 412 in December. However, by the first two months of 2013, there has been a significant decline, with an average of less than 200 application developments per day. Since last month, it has entered a new period of growth and continues to this day.
This is a tortuous growth process
This means that the current high growth of Win8 applications is not a false prosperity, but the real situation that has been experienced over time. In the process, developers have a new understanding of the Win8 ecosystem, which also contributed to the second spring of Win8 Apps development.
Win8 Apps Quality Growth
Application quality, Win8 application has been greatly improved after six months of development. If we look at the Win8 version of QQ now, it will be completely different. In the original version. More features have been added to the current version, which supports more file transfers and is more stable.
The latest version of Win8 QQ
The same thing happens in most applications, almost every day we can find some applications to launch a new version, such as QQ music can be said to be reborn. In addition to third-party applications, Microsoft recently made a complete update to its own Win8 application, involving mail, maps, readers, OneNote and more.
There are a lot of application updates.
This shows that the developers on the Win8 platform are not coping with the situation, but really pay attention to this new platform, hoping to be able to spread on Win8 like Win7. Grab the highlands of the market, which is a platform with great potential.
Of course, it is undeniable that low-quality applications in the current app store still exist, but in the control of the quality of applications in the Windows Store, Microsoft has its own concept. For applications to enter the store, it is mainly from two aspects. One is that the technical level will affect the use of the mobile phone itself, such as whether it contains viruses and malicious programs, whether it will cause the phone to crash and so on. The other is the legal level of checks, whether it violates other people's copyright or other legal issues.
Balanced quality and developer's rights
For the meaning and quality of the application, Microsoft is struggling to balance the need to have a certain degree of control over the application to give developers the freedom they deserve. Therefore, Microsoft is more regulated by the mechanism of the application market itself. A low-quality application will not get good rankings and effects without being optimistic and downloaded by users.
In fact, the key to application quality lies in the developers themselves. The development tools of Win8 applications are actually very powerful. The Win8 version of the VLC player already has the same functions as the desktop version, which shows that the Win8 application can be very complicated. Function, it depends on the developer's useless.
Such as QQ, Weibo, public comment, weather pass, tiger map, etc., are all migrated from the already relative platform.
From this we can see that Microsoft's "big picture" & rdquo; & mdash; & mdash; multi-end integration, everything is to align with it. Introducing PC software into a new ecosystem to realize the transfer of desktop systems to mobility, and the convergence of the original mobile applications to the Win8 ecosystem has also enriched this new platform without leaving users unfamiliar.
Win8 applications come from PC and mobile platform migration
However, the key is that Microsoft plans to connect the three ends of PC, Win8 ecosystem and smart phone from high places, so that users can enjoy it from beginning to end. An integrated experience. The most obvious is that users use a Win8 tablet, which can be used to scan Weibo on the phone, or use advanced tools such as Photoshop on the desktop, and use the ubiquitous cloud service to synchronize local data to the phone.
Win8 application development tools can easily develop Win8 applications and generate associations in WP8 applications. It can be said that two results are created at a time. For developers, “price ratio” is very high.
Powerful development tools
In addition, Microsoft's preferential policies have attracted more developers of gold rush and business opportunities, in addition to providing incentives for developers developing new applications, they will also be divided There are more favorable measures on it. According to Microsoft's regulations, the developer's app product revenue is 25,000 US dollars or less than 25,000 US dollars, developers get 70% of the income; but if the income exceeds 25,000 US dollars, the developers get The share is increased to 80%.
At present, many aspects including Microsoft itself, partners and developers are paying attention to the new ecosystem of Win8. The PC industry has shown signs of decline. The growth speed of iOS and Android platforms has also encountered bottlenecks. Now Win8 It is a new opportunity for this industry. With Microsoft and Windows as backers, developers will find new opportunities on this platform, and users can get a new experience on this platform.