There are five reasons why Windows 8 has not failed:
1. Microsoft is just starting to fight.
Advertising Age reports that Microsoft will invest $1 billion to advertise Win8. If you watch TV later, you will find that Win8's ads are overwhelming, as if you are running for the presidency. Microsoft will also invest heavily in Windows Phone 8 ads. Black Friday has not arrived yet, and people have clearly felt that Win8 will sell well in the new year.
2. Win8 equipment will be available in large quantities
A financial analyst said after talking with Asian suppliers that the production of Win8 equipment will grow slowly in the second half of next year after a large number of orders appear after the launch of Win8. Gartner Research predicts that Win8 equipment will ship 3.8 million units by the end of 2012, and shipments will increase to 21 million units by the end of 2013.
Gartner and other analysts pointed out that enterprise applications Win8 will be cautious. Many companies are still in the midst of a transition from Windows XP to Windows 7. They must conduct a comprehensive assessment before implementing another transition. Although David, an analyst at market research firm Forrester. According to David Johnson, the survey shows that only 4% of companies will have Win8 in the next 12 months, but the trend of enterprise IT using their own devices in the workplace will generate positive marketing for Win8's application in the enterprise. .
3. To adapt to the new user interface
Microsoft definitely has to do some work to educate consumers on how to use this new Win8 user interface. The interface of tiled images on Windows desktop images and the lack of familiar start buttons will be confusing for many people. Forrester's Johnson said that the company's transition from Windows 7 to the Win8 user interface requires additional training and technical support overhead. However, Microsoft is betting on this new user interface and expects Win8 applications to be built up as Win8 will include Office suite software, enhanced security and management capabilities. Over time, people will adapt to Win8.
4. Microsoft will decide success or failure
2012 is a busy year for Microsoft to actively innovate and release products, launching Windows Server 2012, Office 2013, Office 365 , Win8, Windows Phone 8 and other software and Surface tablet. According to NetApplications, Windows still accounts for 92% of the total desktop operating system market share. Although Windows currently accounts for only 1% of the mobile and tablet market share, it lags far behind Apple's iOS (60%) and Google Android (27%). ), however, the market share of Windows will definitely grow. A year from now will be a better milestone in judging the success and failure of Win8.
5. Win8 Professional Edition will be launched
The first batch of devices listed is a device running Windows RT operating system. Windows RT is for machines running the arm processor. The Win8 Professional for computers running Intel X86 processors will be available in late January. Win8 Professional is for companies that already have x86 machines installed.