According to foreign media reports, Tom ·, senior vice president and general manager of Intel's global sales department; Tom Kilroy said in an interview on Tuesday local time. The ultrabook running Microsoft's Windows 8 operating system will be available for sale next year, and Windows 8 will help drive the demand for ultrabooks.
Killoy said that the super-books that will be sold before the end of this year will reach “about 11” and will exceed 60 in the next year. Windows 8 will help drive the demand for ultrabooks during the back-to-school sales season and the Christmas season. Kilroy said that in addition to Windows 8, Superbook will also configure the Ivy Bridge architecture Core processor with higher computing and graphics processing capabilities. By the end of next year, Superbook will account for about 40% of notebook sales.
Microsoft did not comment on the release date of Windows 8. Microsoft released a developer preview version of Windows 8 last month. Microsoft CEO Steve Ballmer said in a speech at the Dell World conference last week that Microsoft will release Windows 8 in the next step.
The Superbook is being promoted by Intel as a new thin and light notebook that supports tablet functions. Intel introduced the concept of a superbook in the middle of the year to restore interest in PCs. PC sales have been slowing down due to growing interest in tablet PCs.
Lenovo, Acer, Asus and Toshiba announced the first batch of super-configured Core processors based on the Sandy Bridge architecture. The Superbook is similar to the Apple MacBook Air, but it's thinner. Intel executives have said that next year, the Superbook will have longer battery life and be equipped with a touch screen that can take advantage of the Metro 8 user interface in Windows 8. Ivy Bridge will have higher graphics performance and security.
However, the current price of about $1,000 is too high for many consumers. Intel CEO Paul · Paul Otellini said in a earnings conference call on Tuesday that the Superbook is in the early stages of development and prices will fall next year. The price reduction of major super-components such as touch screens and solid-state hard drives will lower the price of this super.
Otellini said that Windows 8 will drive super-sales because Intel has always benefited from the release of the new version of Windows. According to data from market research firm Gartner, Windows 7, released in October 2009, boosted PC sales growth in the fourth quarter of the year to a seven-year high.
Killoy said that as the enterprise PC upgrade cycle continues, Windows 7 is still pulling Intel's notebook business.
Killoy pointed out that Windows 8 can also run on tablets, which will help Intel enter the tablet market. However, Intel faces the challenge of ARM processors in the tablet market. Windows 8 supports both X86 and ARM processors. Otellini pointed out that although ARM is the dominant player in the tablet market, Intel can make tablets support PC software, which many consumers expect. Microsoft has said that the ARM version of Windows 8 does not support Windows 7 software for X86 processors.
Intel is also working with hardware vendors to develop smartphones and tablets running Android. The Android device with the Atom chip codenamed Medfield will be available for sale in the first half of next year.
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