Microsoft Windows8 tablet prospects hot discussion Industry disagreement

The industry's prospects for Windows 8 tablet PCs are mixed, and the sound of singing is very rampant. Under the circumstance of frequent missed sales, Microsoft Windows 8 can only attract more users by working hard on the user experience of the product.

As a weapon for Microsoft in the tablet market, the Windows 8 operating system has a high level of attention. On the whole, public opinion is mixed with the prospects of the Windows 8 tablet, and the sound of singing is very rampant. At present, the industry has repeatedly reported that Microsoft's tablet PCs are being looked down on by the market and users: Survey company Forrest's survey shows that consumers' intentional purchase rate has dropped from 46% at the beginning of the year to 25%; and HP will launch Windows 8 Tablet PC news, industry analysts bluntly optimistic, and analyzed that its future is embarrassing.

In the increasingly fiercely competitive tablet market, Microsoft Windows 8 has repeatedly missed the best release period. Obviously, in the future, in order to attract more users, Microsoft Windows 8 must have more attractive new features, bringing the user experience to an unprecedented level.

Pessimist: Microsoft has lost market opportunities

As of now, more than one media has reported that Microsoft's tablet PCs are being looked down on by the market and users.

Research firm Forrest said that in the first quarter of 2011, 46% of potential buyers of tablets wanted to get Windows tablets, but by the third quarter, the percentage dropped to only 25%. . In contrast, the Android tablet in the same period, its appeal rose from 9% in the first quarter to 18% in the third quarter. In addition, Apple iPad has the fastest growth, from 16% in the first quarter to 28% in the third quarter. Forrester analyst and co-author of this report, Cowende, said: "Microsoft has missed the best opportunity and is now at a disadvantage. ”

Microsoft introduced the concept of a tablet a decade ago, but it did not cause a positive response in the market after the launch of the actual product. After Apple launched the iPad and successfully developed the tablet market, Microsoft did not take effective measures. Its deep-rooted mouse-and-keyboard mode has become a hindrance to it. It has become difficult to stand on the ground, and it is even more difficult to counterattack Apple. With the introduction of more and more new products, analysts estimate that the market situation facing Microsoft will be even worse when Win 8 is launched next year.

Optimists: Win 8 tablet will be successful

Looking at the tablet operating system market, the Android system is surging, the iPad is a big one, and Microsoft Windows 8 is obviously not easy to occupy a place. However, there are still many people in the industry who are still optimistic about the Windows 8 tablet. The online version of the US IT magazine "eWeek" recently published an article saying that Microsoft's Windows 8 tablet next year will be a huge success.

First, tablet PCs have broad market prospects and will be a key factor driving the growth of the PC market.

Secondly, according to the current situation, the only important technology companies that have not yet demonstrated outstanding performance in the tablet market are Microsoft. Years ago, Microsoft realized the importance of tablets, but it has not been able to achieve the desired results. With the launch of the Windows 8 system, many companies including Hewlett-Packard and Dell have said that they will cooperate with Microsoft to develop the tablet business. Microsoft is expected to take this opportunity to change this situation.

Finally, to succeed in the tablet market, having a lot of money is critical. Fortunately, Microsoft currently has tens of billions of dollars in cash reserves that can be used to develop everything it needs. Therefore, Microsoft can invest huge amounts of money in the Windows 8 tablet field. This is a very critical factor and will have a profound impact on the tablet market in the coming years.

User Experience or Direct Success or Failure

Although Microsoft has fallen into the abyss in the tablet market, Microsoft is constantly striving to prove its ability to regain market confidence through Windows 8 tablets.

According to a briefing, Microsoft plans to describe in detail the Windows Store that comes with Windows 8. It is reported that Microsoft has invited some analysts and developers to attend the conference in San Francisco on December 6th. The event is called “Windows Store Preview” (ie “Windows Store Preview”). The aim is to provide the main developer about the company's app store plan for Windows 8.

In addition to the app store, attracting business users will also be the goal of the Windows 8 tablet. Windows 8 tablets will have strong compatibility and practicality, and enterprise users can greatly improve their work efficiency through Windows 8 tablets. On the system side, Windows 8 is likely to be the safest Windows system ever. Some analysts even said that Windows 8 systems can protect the data stored by users without the need for third-party security software.

Under the premise of ensuring the user experience, how to develop a suitable marketing strategy is also a serious consideration for Microsoft. Previously, the low-cost strategy of the Amazon Kindle Fire tablet made many companies realize that launching a low-cost tablet would be a very effective strategy. If manufacturers adopt this strategy, Windows 8 shipments will increase significantly next year. Since many manufacturers support this system, some manufacturers will launch Windows 8 tablets for the high-end market, and will also develop Windows 8 tablet products for the low-end market, when the price of Windows 8 tablets will be presented. Diversification, this will be a huge threat to the Apple iPad.

In the era when Apple's tablets have become preoccupied, in order to attract more users, Microsoft Windows 8 must have more attractive new features, bringing the user experience to an unprecedented level. In short, Microsoft will be able to work hard, we will wait and see.