Demolition of Windows 8: Microsoft's new choice and new hope

Soft Build 2011 Developer Conference, on the traditional PC vendors eagerly awaited Windows 8 finally debut. Hardware vendors, especially those in the PC camp, secretly cheered: The days of being constrained by Apple and being afraid of Google are coming to an end.

“We reimagined Windows. ” Steven · Steven Sinofsky, president of Microsoft's Windows and Windows Live division, said: "From chipset to user experience, Windows 8 will undoubtedly bring a new set of performance." ”

The relevant person in charge of Microsoft Greater China said in a telephone interview with this reporter: The current version is only for developers, and the timing of evaluating this operating system is “not mature”.

 Windows 8 is a very successful product that allows devices to be interconnected, especially when connected to traditional PCs. & rdquo; Acer Computer (Shanghai) Co., Ltd. Marketing Director Li Rongfeng believes: "Data production and consumption center is still a PC, and the interconnection with the PC is very important. In the PC position, Microsoft has a monopoly advantage. "Independent IT analyst Sun Yongjie believes that Microsoft is trying to use Windows 8 to break the barrier between PC and PC. If the barrier is successful, Microsoft will be able to compete with Apple and Google in the post-PC era.

Microsoft's new choice

Windows 8 needs to solve the problem of "stupid" Sun Yongjie believes that Windows 8 is indeed a very good cool operating system. Since Windows 7, Microsoft has got rid of the rigid and bloated system of the previous system. It is developing in a simple and not simple direction. Windows 8 supports tablets and smartphones. Will bring surprises to the industry.

According to Microsoft, Windows 8 introduces the Metro style interface, which is designed to be more touch-friendly except for the mouse and keyboard. It caters to the computing terminal from knocking (keyboard) and point (mouse) to touching. (Screen) user habits change, more suitable for mobile networks.

In addition, Microsoft has supported ARM architecture since Windows 8, and supports Intel architecture. In the field of mobile smart terminals, Microsoft's former ally Intel is also struggling, almost becoming the world of ARM. The mobile Internet era is a new era, and Microsoft has made new choices.

Lin Rongfeng said that this is definitely a positive impact on iPads and smartphones. Acer recently launched the Windows 7 tablet PC W500, Lin Rongfeng said the market reaction "good"

Back to Microsoft history, October 2001 is the last glory in Microsoft history — — that month, Microsoft released Windows XP. Since then, Google and Apple have been killed, Microsoft has been unable to cope, and has been entangled for ten years.

For ten years, Microsoft has never given up its efforts. In 2006, Microsoft released Windows Vista; in 2009, Microsoft released Windows 7. Since the launch of these two operating systems, they have been criticized by the industry. The former is called “heavy system” and the latter is called “stupid system”.

& ldquo;Heavy system & rdquo; For Google android system, Google said that its system is lighter, in line with cloud computing trends; "stupid system" for Apple ios, ios is more suitable for smartphones Touch interface, Apple is therefore invincible in the field of smart phones, tablets, etc., Microsoft has nothing to do.

Cloud computing and mobile Internet have opened up a new era, and Microsoft seems to be out of date.

Windows 7 solves the problem of "heavy",

good”. He believes that the reason is that many users, including enterprise users and individual users, still use data and applications that are still focused on traditional PCs. They need tablets that can seamlessly connect with PCs.

Lin Rongfeng predicts that Windows 8 will promote the development of Windows tablets and Windows phones, change the ipad in the tablet field, and compete with iphone and android in the smart phone field because Microsoft The integration ability for PC is very strong.

Lin Rongfeng expects that Windows 8 will be launched in October next year, when Microsoft will simultaneously launch Windows 8 system PCs, it is not yet decided whether to launch tablets simultaneously.

Windows 8 Business Model Challenge

Microsoft has placed a high hope on Windows 8 to end its "ten-year consolidation" situation.

Not long ago, Google announced the acquisition of Motorola Mobile. Soon after, an internal speech by Google's senior vice president Andy Rubin (Andy Rubin) showed that in order to further expand the influence of Google's Android mobile platform, the Android development team decided to give Verizon and Motorola important cooperation. Partner's latest Android version "Priority usage rights”.

This has caused panic in the industry. Samsung and the South Korean government have begun to declare that they want to develop their own operating systems, and HTC recently said that it may have its own operating system through mergers and acquisitions. Acer's founder Shi Zhenrong said that if Asian brand PC manufacturers can control the global PC market, they will have the opportunity to develop operating systems for Asia in about 20 years.

It is difficult to build and maintain a complete, truly market-competitive ecosystem. Sun Yongjie said that the fall of Nokia Symbian, HP's abandonment of WebOS, MeeGo踌躇 and RIM's struggle are all proof of this.

After Google’s loyalty to Android, Microsoft will become the only system manufacturer with the strength to hardware vendors to “different”.

Microsoft's challenge lies in the business model. System free on smartphones and tablets is already a consensus in the industry, and Microsoft used to charge license fees to hardware vendors. Is it to break the consensus of the industry, to counter the trend and to charge, or to break their original business model? This is a problem for Microsoft, which will determine the success or failure of Microsoft in the era of mobile Internet.