CNZZ data center Win 8 terminal system competition intensified

Microsoft announced the latest situation of Windows8, a new generation desktop operating system, at the Build2011 Developer Conference held on September 14, 2011, and started the download of the developer version. Its new journey in the field of operating systems, and almost at the same time, the same as Microsoft's WindowsPhone7.5 after half a year of publicity, it officially began to launch, and now launched the iPhone and Android phones holding the smartphone market Shock. In early October, Apple also released a new iPhone4s phone, with the intention of further consolidating the dominant position of the iPhone in the mid- to high-end smartphone field. In the tablet space, Amazon released a cheap tablet on September 29, which has had a huge impact on the market, and Microsoft's Windows 8 system will support tablet devices to a greater extent. All of this shows that major IT companies are taking various approaches to compete for access to the huge market of Internet terminals.

In the desktop operating system used in personal computers, Microsoft has an absolute dominance. According to statistics from CNZZ, the world's largest Chinese Internet data statistical analysis service provider, in the third quarter of 2011. The Windows Internet operating system of Microsoft's Windows (Windows) series of operating systems accounts for 97.63% of all Internet users in the country, and the resulting page views account for 97.80% of the total. In the Windows operating system, The Windows XP system has the highest share and usage rate. After eight years of use, this operating system is still used by more than 80% of Chinese Internet users with low resource utilization and good hands-on experience. For various reasons, the success of its successor, Windows Vista, is not satisfactory. Microsoft has painstakingly thought about releasing the popular Windows7 in 2009. At present, the operating system's share and usage rate reached 14.15% and 13.63%, respectively. The growth rate is gradually accelerating.

The publication of a Windows8 inheritance in the kernel WindowsNT6.X series from WindowsVista began to use, so that to achieve compatibility WindowsVista and Windows7 program goes well, the year when WindowsVista compatible prevent the introduction of the program appears Too few questions. However, Windows 8's operation and interface have changed a lot compared to Windows 7. For this, how many users will accept it is still an unknown number.

Since the beginning of the new century, mobile smart terminals represented by smart phones have begun to rise. At the same time, with the widespread construction of 3G networks and wireless LANs, smartphones are finally able to show their talents and fully utilize their functions. In September 2011, the number of Internet users using smart mobile terminals in the country accounted for 1.39% of all netizens, and the proportion of page views generated reached 1.49%. The growth rate is still accelerating, and smartphones are beginning. Popularizing the storm has become one of the important Internet terminals.

After the start of the century, Nokia passed the Saipan system to rule the smartphone market. Until today, Saipan has the highest market share, both globally and domestically. In September, Saipan’s mobile phone market share in the domestic smartphone market was still as high as 45.73%, but this is a relatively old system and it is not attractive enough for developers in the app store. The market share in the smartphone market is declining.

In 2007, Apple released a subversive full touch screen smart phone iPhone, will improve smartphone experience to a new level. At present, the proportion of iPhones in the domestic smartphone market is 19.95%. It is also worth noting that the iPhone has reached this share at its high sales price, which indicates that the iPhone is in the high-end smartphone field. Advantage. However, because the iOS system used in the iPhone is a typical closed system, it is only used by Apple's own products. In order to compete with the iPhone, other mobile phone manufacturers need a new operating system. At this time, Google launched the Android smartphone. The operating system currently accounts for more than a quarter of the domestic smartphone market.

Affected by the iPhone and Android phones, other mobile phone markets are facing a decline in the proportion of use. Not long ago, Hewlett-Packard has announced the abandonment of the WebOS system, and the market share of the BlackBerry is shrinking. Microsoft has completely abandoned The original Windows Mobile system, developed a new Windows Phone7 system, but due to fewer models and lack of features, there is no impact on the iPhone and Android, but through the alliance with Nokia and the introduction of a more complete Windows Phone 7.5 system, Microsoft It is preparing to change the existing landscape in the smart phone field.

It is also Apple's release of the iPad in 2009, which allows the tablet to be favored by ordinary consumers at a relatively low price and a very smooth and comfortable operating experience, creating a new sales miracle. Among the page views generated by users using smart mobile terminals, the number of page views generated by Internet users using tablet devices accounts for 21%, compared to the number of tablet devices in all smart mobile terminals. In proportion, people use tablet devices to surf the Internet much more frequently.

At present, the iPad series tablet is in a dominant position, and its market share in the domestic tablet market reached 96.55% in September, which is even equivalent to Microsoft's position in the desktop operating system.

After the big sell iPad, iPhone has been tit for tat with the Android camp is also natural to be outdone, quickly launched a similar product to compete with the iPad, but so far, not a product can The all-rounder competes with the iPad, and its market usage is still relatively low. However, the Android tablet has the same advantages as the smart phone, that is, the high-end and low-end product lines are relatively rich, which can attract users of different consumption levels.

Microsoft's response to the tablet market is much faster than it was in the smartphone market. They are making the next-generation desktop operating system, Windows8, compatible with the dual use of PCs and tablets. In the monopoly position and good reputation of the personal computer operating system, Windows8 has already exerted tangible pressure on other tablets at the beginning of its appearance.

At present, tablet devices are limited in function and operation mode, and are more used for Internet browsing, games, and audio-visual entertainment. Mainstream consumers are not prepared to pay more than mainstream notebook prices for such devices. Only when the price of the product is reduced to the price range of traditional entertainment mobile products such as PSP, iPod Touch, NDS, etc., the tablet device can really open the post-PC era. In fact, at the end of September, Lenovo and Amazon both launched a thousand-yuan tablet. It is expected that the price of tablet PCs will decline significantly in the next six months to one year.

With the continuous improvement of the Internet infrastructure, major industrialized countries are rapidly entering the Internet era. In this era, whoever has mastered the Internet's entry terminal, who can maintain strong competitiveness, due to the desktop The pattern of the operating system is difficult to change in the short term, and smartphones and tablets are emerging as new development hotspots in the future. The industry structure is also undergoing rapid changes. It is naturally inevitable for each family to meet in this field. It is said that fierce competition among manufacturers can lead to better products and more in line with the interests of consumers. Let us wait and see and experience the terminal war that has already arrived.