Lumia Win10 did not release a new mobile phone, where is the way for Microsoft mobile hardware?

On November 1st, foreign media FastCompany published an article saying that Microsoft has shelved the strategic considerations of mobile devices. At a new product launch last week featuring Windows as a tool for creation, Microsoft did not disclose much about the future of its mobile hardware projects.

The following is the main content of the article:

Microsoft's new product launch last week can be said to fulfill its commitment to product quality, but the number of new products did not meet the expectations of the outside world. The Surface Studio desktop, which has been developed for many years, combines beautiful design with outstanding engineering technology to set new standards for desktops. It is primarily for professionals. However, Surface Studio, as well as the enhanced Surface Book and Microsoft partners will launch a new virtual reality helmet, just a part of a conference that focuses more on Windows itself than on new devices.

At the press conference, Microsoft unveiled a new 3D item sharing community and interactive streaming capabilities from the acquired startup Beam, which talked about cloud services. But the company did not share much more in line with CEO Satya · Satya Nadella said "cloud first, mobile first" & rdquo; big strategy mobile information. In addition to the powerful Surface Studio and the new Surface Book, Microsoft did not showcase the new Surface tablet. It has not yet been rumored to have a Surface phone. If the phone is launched, it means that it will break with the sluggish Lumia smartphone brand acquired from Nokia.

In fact, the most prominent appearance of a smartphone at the conference was in the context of a new application that would support 3D scanning of items. However, from the perspective of Microsoft's recent style, this feature will obviously also log on to iPhones and Android phones.

In early October, Google released a variety of hardware products, including Pixel smartphones, Google Home smart sounds incorporating artificial intelligence, and DayDream View virtual reality helmets. In contrast, Microsoft seems to be tired of portable devices, especially after giving up the wearable product Microsoft Band.

However, since the introduction of the first generation of Surface devices, Microsoft has been carefully controlling the number of mobile devices launched. Despite the strong revenue growth of the Surface product line, the company's own hardware products are still in the early stages of development.

Microsoft's most mobile Windows devices (tablets and smartphones) will be welcoming this year's holiday shopping season without any updates. The Surface Pro, which has contributed to the growth of most of the mobile device sector, will not be upgraded until next year, but people are questioning more about Microsoft's troubled smartphone business.

Although the smartphone market is becoming saturated, in the past month, Chinese manufacturers have actively brought attractive products to consumers, such as LeTV's launch of a cost-effective mobile phone. Xiaomi also released a new product with almost no border design. For Microsoft, bid farewell to the Lumia era and let the Surface hardware team bring its ambition and creativity to the smartphone, which is an opportunity to “restart” the company's mobile business. However, unless Microsoft can attract more developers to build Windows apps designed for mobile phones, it may have to withdraw from the product category on a larger scale.