When the mobile Internet devours everything, the PC has been dead for years. However, today's PC big brother Microsoft released Windows 10 gameplay, then let the PC market return to people's vision, in a completely different way: Microsoft this time completely embraced the Internet. Support free upgrades of devices including pirated Windows, integrate Microsoft Cortana, XBOX One game platform, block the sale of license codes, and go to the free + value-added Internet mode.
At the same time, Windows 10 learns how to distribute mobile apps with 360, Tencent, Lenovo and Xiaomi to distribute "operating system" and fully support IoT (Internet of Things) devices. The operating system is distributed through third parties. Microsoft is learning Internet players and quickly grabbing users to expand market share. It is worth noting that the object of choice is these four, not others?
Lenovo:
Lenovo announced that it will offer Windows 10 upgrades in its 2,500 customer service centers and designated retail stores in China. This will help Chinese users upgrade their new or existing Windows devices to Windows 10 easily and easily. In addition, Lenovo also announced that they will be committed to the development of Windows Phone, in the middle of 2015 launched China Mobile customized version of Windows Phone.
Lenovo is the world's largest PC manufacturer and the largest PC manufacturer in China. Its position in the PC market is very important. Whether it is stock or new market, a large part of Windows devices are in its hands. But now it is the opposite, not Lenovo pays the license fee to Microsoft, but Lenovo helps Microsoft distribute Windows.
Lenovo has the widest range of offline service outlets among PC vendors. This has a great effect on some low-end users and sinking market users. You should know that some people here are still using XP. I don't know if there are new systems like WIN7. Lenovo also announced the availability of Windows 10 upgrades for the first time in 2,500 customer service centers and designated retail stores in China.
Lenovo's "PC+" strategy coincides with Microsoft's "equipment + service" strategy, Lenovo PC first, smartphone third in the world, and Lenovo is still actively deploying tablets, Smart hardware market. Microsoft's Windows 10 is also a multi-device OS, including IoT devices. Lenovo also said that it will launch China Mobile's customized Windows Phone device in 2015.
360:
Qiho 360 announced that it will help its Chinese users seamlessly upgrade to Windows 10 for free. Qihoo 360 will help more than 500 million Windows PC users implement Windows 10 upgrades with just a few clicks of accelerated downloads.
360 is the initiator of the free software model. Free mode allows 360 to occupy a large number of Windows devices. Now China is the country with the lowest malware infection rate. 360 has extended its browser, URL navigation, search engine and other services from security. Microsoft's current free mode is essentially the same.
The user base of 360 users, the public data shows that the active security users on the PC side is 509 million, and the coverage rate exceeds 96.1%. It is already China's two major desktop client vendors that stand shoulder to shoulder with Tencent. The massive user base allows it to help Microsoft quickly distribute Windows 10, 360 has launched a fool-like upgrade tool.
360 used to help Windows tinkering, user upgrade patches are basically 360,360 also assisted Microsoft to fix the vulnerability repeatedly won the latter thanks. Therefore, its security advantages make it an exclusive security partner for Windows 10.
4. Only 360 of the 4 companies came out of the platform. Zhou Hong? appeared in the event site in Shenzhen, indicating that 360 still attaches great importance to this cooperation. In addition to the two mentioned above, there are indeed many opportunities for cooperation. Perhaps another reason is that 360 has recently been working on mobile phones, and there is still a lot of room for cooperation with Windows, such as Windows PHONE phones.
Tencent:
Tencent announced that it will provide Windows 10 free upgrades for its Windows 7 and Windows 8.1 users in China, and add QQ, Tencent video and Tencent computer housekeeper to the Windows 10 free upgrade package. . Tencent also promised to develop Windows 10 universal applications for its flagship application QQ with more than 800 million Chinese users. Tencent's popular "League of Legends", "Cross Fire", "Dungeon and Warriors" and other PC games will also support Windows 10 and the new Windows Store.
Tencent is one of the largest client vendors in China and the largest mobile Internet company, with eight apps coming to the TOP10 list. From the perspective of user base and user attributes, it is a very good operating system distribution platform;
Tencent is also a master of the free + value-added model, just cut from IM. Tencent will add QQ, Tencent video and Tencent computer housekeeper to the Windows 10 free upgrade package. PC games such as League of Legends, Cross Fire and Dungeons and Warriors will support Windows 10 and log into the Windows Store. Pre-installed third-party content allows Windows 10 learning mobile phone manufacturers to play software pre-installed and become software distributors.
Apple Watch first supports WeChat, indicating that Tencent’s voice in the Western technology giant and in the technology world is strong enough. Whether Microsoft wants to regain its voice on the PC side or find its place on the mobile side, Microsoft must choose to form an alliance with such a giant.
小米:
Xiaomi announced that cloth and Microsoft have launched a new cooperation. Later this year, some of the loyal users of Xiaomi 4 will be invited to help Microsoft test Windows 10 and contribute to its future development. These users will have the opportunity to download the Windows 10 Technology Preview and give feedback to Microsoft.
The cooperation between Xiaomi and Windows 10 is still relatively shallow, but the way fans are prioritized. After all, one is the upstart of the mobile side, and the other is the aristocrat who lost power on the PC side. However, Xiaomi is becoming the largest mobile device manufacturer in China. It has been attacking the smart hardware outside the mobile phone. It has launched many products such as routers, smart bracelets, millet boxes, millet TVs, smart cameras, sports cameras and air purifiers. Windows has always wanted to enter, and the smart device is Windows <; device + service> strategy under the "device part", Windows 10 has supported some IoT devices. So Microsoft chose Xiaomi to recognize its position in the smartphone market and to be optimistic about its potential in the future IoT world. "The transformation of equipment + services" has made Microsoft must pay attention to emerging giants such as Xiaomi, and first have a good relationship with them.
The new release method of Windows 10 will naturally help the latest version of Windows system to rapidly spread to massive PC devices, avoiding the problem that WIN8 and other versions are difficult to popularize. After free access to the device, Microsoft has established contacts with these users and is constantly loading more of their services. It is wise to choose Chinese giants, experts and upstarts. The free model is no longer a dead end in the consumer software business, because even the most unlikely free Windows has fallen.
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