Windows finally ushered in the first free strategy in Microsoft's history. At the Windows Hardware Engineering Industry Innovation Summit (WinHEC) yesterday, Microsoft teamed up with Lenovo, Qihoo 360 and Tencent to announce the release of the latest Windows 10 operating system in China, and announced that Win7 and above users can use Windows 10 Free upgrade within one year of official release. According to the industry, in the face of the fast-growing Chinese market, Microsoft, which is undergoing Internet transformation, has also launched a free strategy for the first time, with the aim of gaining more market share. It is reported that in the PC market, the rapid rise of mobile intelligent terminals has slowed the growth of PC machine sales of Wintel architecture, while the smartphones of Windows platform cannot compete with the iPhones of iOS and Android smartphones. Microsoft hopes to use The free strategy can attract more smartphone vendors to join the Windows Phone camp.
Industry: Free for the first time or to grab market share
According to data released by market research firm StatCounter, the market share of PCs using Windows operating systems in China is currently not less than 90%. Among them, Windows 7 has a market share of 56.61%, while Microsoft's long-lost Windows XP operating system ranks second with a market share of 32.67%. However, with the rapid development of smart mobile terminals, global PC shipments experienced the first quarterly decline in the fourth quarter of 2008 in the fourth quarter of 2008, and the rise of Apple's notebook computers also brought shock to the wintel-based notebook computers. It is reported that this Windows 10 free strategy, Microsoft hopes that more manufacturers will join the Windows camp, especially in the field of smart phones, IDC data shows that in 2014, smartphones using Android and iOS operating systems accounted for all smart phones. 96.3% of shipments. Among them, Android shipments were 1.059 billion units, up 32% year-on-year; market share was 81.5%, compared with 78.7% in the same period last year. The market share of Windows Phone is only 2.7%, and the annual growth rate of the three major operating systems is the lowest, only 4.2%.
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