Win10 looks cool in the tablet-led market, Microsoft's backward situation is difficult to change

Microsoft officially released the Windows 10 consumer preview version on Wednesday, and Hololens holographic video headset. "Online" magazine online version of the analysis article said that although the holographic interface released with Windows 10 looks great, and even makes people seem to see the bright future of Microsoft, but the current personal computing is the tablet device in the user's pocket. Under the leadership, Windows 10 is still difficult to get Microsoft back to the most important competitive areas. Microsoft finally entered the new mobile market and is likely to remain in a backward position in the mobile competition.

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In a keynote speech on Wednesday, Microsoft demonstrated a new feature of Windows 10, Continuum. This feature is similar to Apple's Continuity feature, which is designed to seamlessly switch PCs to mobile phones and tablets. In fact, considering that Microsoft is developing "general-purpose applications", the Windows 10 experience may even be more coherent. Microsoft's "general application" begins with Word, Excel, PowerPoint, and photo applications. The software giant says that with a slight adjustment to the interface, these applications can run on all devices.

This cross-platform system model is an inevitable trend in the future. In many ways, it is now popular. But will Windows 10 suddenly let users move from iOS and Android platforms to Windows Phone or Surface tablets?

Not very likely. The dominance of the global mobile operating system has ended, and Apple and Google have become the ultimate winners. Microsoft's update to the Windows system is not to grab more share in the consumer market, but to prevent corporate customers in the company's core business from switching to other platforms.

Microsoft also responded to Siri and Google Now —— launched the voice assistant Cortana and integrated it into the desktop system. It's hard to imagine what the office would look like when every employee is talking to the computer. But at least Cortana can make Microsoft stand out from competitors' voice assistants.

Also worth mentioning is the new Windows 10 browser Spartan, which has received some good reviews from the media. But for a long time, people's expectations for IE are so low that if Microsoft pre-installs Firefox or Chrome for Windows, it may be widely praised as an innovation.

In addition to the holographic imaging project, Microsoft's new features announced on Wednesday are catching up with the leading products in the market. However, Microsoft's mere standing on the starting line is not a strategy to change the propensity to use consumer products.

However, the release of Windows 10 gave Microsoft's business a bit of protection. The next time a large corporate employee complained to an IT manager that their Windows phone couldn't implement the many features of the iPhone or Galaxy Note, the manager could recommend Windows 10 to employees: “It can be” or at least close enough.