Win10 Mobile is difficult to break through: still suffering from lack of application

Computer store news: lack of application still plagued the development of Windows 10 Mobile platform. Since the launch of the WP platform, the number of applications has been the biggest problem, although current users are convinced that this problem will gradually fade over time, but for now it is undoubtedly the biggest shortcoming relative to Android and iOS. Naturally, while under pressure, Microsoft has spared no effort to try various methods to enrich the application ecosystem. In the process, it has experienced many setbacks and challenges, and timely adjusted according to feedback. Let's take a look at what Microsoft has done in WP application building.

Greeting Android Apps:

Microsoft's first strategy is the same as BlackBerry's approach in Blackberry OS 10: adding support for Android apps. Microsoft has even considered supporting iOS apps in the future, or providing iOS app developers with an easy way to port applications to Windows 10 systems.

However, both projects have been cancelled, and new sources have revealed that Microsoft is no longer planning to introduce support for Android and iOS applications on the Windows 10 Mobile system.

Universal Applications:

At the general meeting in early December, former Microsoft CEO Steve Ballmer consulted on the company's latest mobile strategy and strongly recommended that Android applications should be on the WP platform. . However, the current CEO Nadella explained the general application and said that this new attempt has great potential and will eventually lead to success.

Nadella said: "This is brand new." In the past we have made a variety of attempts, so that we now have a mall and an application platform. This gives us more time to focus on application development. We also see the positive changes brought about by this adjustment, the application mall has gradually become the core of the Windows system, more than 100 million active users through the mall to find and download applications. So developers like Netflix can get more active enthusiasm in the application. ”

Recently, the company once again emphasized the advantages of Universal applications, indicating that more and more developers have begun to develop applications for Windows 10 systems, including AccuWeather, Netflix. , Pandora, Shazam, Twitter and other companies. Although there are already Universal applications running on Windows 10, it is still too early to say that this strategy has been a major success. Large app developers such as Google and Snapchat have not released Windows 10, and they are not even interested in doing this.

WP Platform Application Status:

According to Nielsen's 2015 Most Popular Smartphone App Rankings, Facebook topped the list, followed by YouTube, Facebook Messenger and Google Search. Although I don't see any applications from Microsoft on the list, it is undeniable that after Nadella took office, Microsoft has become a large-scale application developer for Android and iOS platforms, and Office applications such as Outlook have received many positive comments.

Five of the top ten top apps are Google, including YouTube, Google Search, Google Play, Google Maps, and Gmail. However, none of the five apps have landed on the WP platform (with the exception of Search, but it has not been updated for a long time).

For now, application scarcity still plagues Windows 10 Mobile like WP. At least for now, Universal applications have not gained enough influence, and this requires sufficient time. To carry out accumulation and optimization. Microsoft is actively working on other competing platforms, "National City", while large software developers including Google have not generated enough interest in Windows, and have never even thought of landing on Windows; third-party applications are not getting parent companies. Authorization (such as Google services, etc.) obviously cannot develop applications for Windows 10 systems.