"Free Win10" "free" how to understand

Computer store news: Windows 10 listed this summer, in addition to bringing a lot of new features, but also improve the performance of personal computers, smart phones and tablets, but also Microsoft The first free version of Windows launched. In our opinion, it is a matter of concern to offer a new version of Windows for free. In particular, Windows is currently Microsoft's second largest source of revenue.

But providing Windows 10 for free is actually a pretty smart marketing strategy, because the whole world is not only discussing Microsoft's new operating system, but also participating in downloading technology previews and registering Windows. Plan. So the question is, how to understand the free "free Windows 10"? In fact, Microsoft is not so generous, Windows XP, Vista or non-Windows users still need to pay to upgrade Windows 10. Only Windows 8.1 or Windows 7 users are eligible for free.

Nowadays, the average consumer in the Microsoft Windows business is only 20%, and the biggest part is the enterprise. Windows 10 is only free for consumers, and companies still need to pay. Even for the average consumer, only those Windows 8.1 or Windows 7 users with a valid license can update the new operating system for free. In other words, users who have already paid for Windows will be allowed to install the new version for free.

Imagine that even if the 20% of consumers lose their influence on Microsoft's business, only a small percentage of them use Windows 8.1 and Windows 7 with valid licenses. It is common to use pirated Windows. So Microsoft's free Windows 10 does not bring a lot of damage. On the contrary, it is more beneficial to Microsoft. The potential for this marketing approach is staggering, and Windows 10 has become one of the hottest topics today.

So the free Windows 10” free has nothing to change for us. But in Microsoft's view, the effect is very different.