The original Bing series Win8/WP8 application will be changed to MSN brand

Computer store news: Following the removal of the Bing name prefix for Microsoft Windows Phone 8 and Windows 8 bring-in applications in August this year, well-known Windows eco-observer Paul Thurrott revealed in his blog. Microsoft will give the MSN brand to this series of applications and launch other mainstream platform clients in the next few months.

Previously, Microsoft introduced seven built-in applications for information, sports, finance, travel, food, weather and health for the Windows 8 and Windows Phone 8 platforms. At the same time, these applications also provide localized content sources and content partners in different countries. According to Paul Thurrott's message from Microsoft, there are currently 50 million independent users using these applications on the Windows 8 or Windows Phone 8 platform. The web version and the mobile app for Android and iOS mean a broader service crowd. . In the next few weeks, the MSN brand beta app will be the first to log on to Windows and Windows Phone platforms, and Android and iOS will be available before the end of the year.

Paul Thurrott quoted Brian MacDonald, vice president of Microsoft, as saying that the current set of application users can sync content and settings to new platform applications, and the user-collected information in those applications will also be synchronized. Use as a basis for personalized content recommendations in Cortana and Bing searches.

If the timeline mentioned above is in line with the actual situation, this move may become the outside world for Microsoft's new CEO Nadella about Microsoft's new service and more focus on iOS and Android platforms. A counterexample to non-Windows guessing. On the other hand, although Microsoft's “Health” application and HealthVault service have provided very detailed personal health data records and related health and medical resource access, it has not been promoted and operated before so that the service is at Approximate to the state of "Let's let go". In the face of the already launched Apple HealthKit and Google Google Fit platform (and the development and service ecosystem around the platform), MSN cross-platform services are likely to be in a backward position at the end of the year.