In 2014, it cost 2.6 billion dollars for WP8? Nonsense

Computer store news: There have been rumors that Microsoft has invested 2.6 billion US dollars in promoting WP8 in 2014. Recently, Frank Shaw, vice president of Microsoft public relations, denied this statement, saying that the figure is purely fictitious.

The rumor comes from Eldar Murtazin, the head of Russian mobile phone evaluation editor. He once wrote on Twitter that Microsoft has paid a large sum of money to each other in order to convince Samsung and other smartphone manufacturers to develop WP8 ​​phones. Cost: Samsung 1.2 billion US dollars, Huawei 600 million, Sony 500 million, the other is divided by the "other" manufacturers. Given Microsoft’s eagerness to embrace the rise of WP, it’s not impossible to attract such a big deal.

However, Frank Shaw, vice president of Microsoft's public relations, couldn't stand it anymore. He responded strongly on Twitter: “ Do we need to co-market with our partners? of course! But those rumored numbers are purely nonsense! & rdquo;

Then Murtazin is still firmly convinced that Microsoft is doing more than just marketing, and their investment in OEMs covers products. R&D projects to help them launch new Windows Phone 8 devices.

Aside from the respective rhetoric of both parties, there is still some basis for Microsoft’s huge investment in OEMs. At present, the market share of Windows Phone still can't satisfy it, and Nokia's unique situation makes Microsoft feel the crisis. Therefore, using money to win over Android vendors to help promote Windows Phone ecosystem is excusable for Microsoft. . However, in view of the fact that the current Android host Samsung is preparing to launch a new machine with its own Tizen operating system, even if the investment event is true, Microsoft may not be able to make the manufacturer turn to WP.