Microsoft's production of Surface is forced by Apple

Computer store news: Microsoft CEO Steve & Bull; Ballmer said in an interview recently that Microsoft produced the Surface tablet in order to better compete with Apple. Ballmer also said that although Microsoft's decision to produce hardware devices has hurt the interests of Windows device manufacturers, as smartphones and tablets become more and more important hardware devices, Microsoft's decision is also for itself. Won the development space.

Ballmer said that Microsoft used to get revenue through software such as Windows operating system and Office software. He believes that for technology companies, it is very important to expand new business capabilities, and Microsoft is adapting to changing environments. Obviously, Microsoft still hasn't released enough competitive products, so it's in the middle of the battle with Apple's iOS and Android smartphones and tablets.

When it comes to the Surface tablet, Ballmer says the product is equivalent to a "stake", and Microsoft must bet on it. He explained that in the competition with Apple, the contest of high-end equipment is Microsoft's weakness, because Windows equipment manufacturers invest very little in high-end equipment. In Ballmer's view, the Surface tablet can make users' work more efficient, and Microsoft's software can bring joy to users.

It is reported that the new Surface 2 and Surface Pro 2 tablets are selling well after the launch. In addition, the sales of Windows Phone devices are gradually increasing. From this point of view, Microsoft's efforts seem to start to pay off.