Who will go buy Windows alone? Buy PCs

Computer store news: Microsoft CEO Steve · Ballmer recently recounted the strategy change of Microsoft in the past two years, that is, from the traditional software supply to "equipment + service".

Ballmer said: "Are we a productivity company or a software company?" Well, we are actually a company: we know how to create great software for production and entertainment, and implement it through services, and then strengthen it through equipment. Maybe it has always been like this. No one will buy Windows, they are all buying Windows PCs. & rdquo;

This is true, although there will be a very small number of technology enthusiasts who will purchase Windows software separately, but most consumers buy Windows PCs.

Microsoft's Windows platform requires OEM partners to produce millions of PCs a month, but they still want to be more powerful, and get rid of the positioning of software vendors. With the upcoming transaction with Nokia, Microsoft will be able to produce a variety of mainstream Windows hardware devices: tablet, PC is Surface, smartphone is Lumia, TV is Xbox.