Microsoft Surface RT is really not a name problem

Computer Store News: Finally, Microsoft changed the name of Surface RT and replaced it with “Surface”. However, can we see the difference between “Surface” and Surface Pro? Or, with this name, can you tell the difference between Windows RT and WIndows?

If not, is it still a confusing name?

A question "Why?"

In fact, the name of Windows RT itself is confusing. I believe that until now, some people still don't know the relationship between Windows RT and Windows.

“ Why? why? why? why? why? ” Why is there so much for a product? Don't let the user think, just use the products of the dead to let them take out the wallet, which is enough.

Worse, even though Surface RT was renamed Surface, information about it, whether it's advertising or technical specifications, is a device running Windows RT. It is foreseeable that those "what are" are still overwhelming.

So, Surface RT is more than just a name issue.

Surface is more than just "what is the problem"

In Microsoft's view, Surface RT is a consumer-grade electronic product that is used against the iPad and has a ticket to the Android tablet. It's not a reliable tool for professionals, so it's not a Surface Pro.

However, Microsoft Office software such as Word, Excel, PowerPoint, Outlook, and OneNote, including convenient multi-tasking management, has become the reason for users to purchase Surface RT.

After all, Microsoft's strongest place is not "consumer market", but "business market". Take a look at Microsoft's earnings report, you will find that Microsoft's most profitable department is not the Windows department, not the cloud service department, but the Microsoft Business department that provides service consulting for enterprises.

The collaboration between office suites is very strong enough to constitute an ecological — — especially when users have experienced Word documents can be edited and saved in OneNote, and Upload to SkyDrive Backup, then sync to your Windows Phone to view the edits, the cool feeling is unforgettable.

Microsoft should not focus on the Surface's promotion on the keyboard cover. Surface RT with built-in Office suite should be a must-have tool for business people.

Microsoft has greed problems

It is now popular to talk about "Internet play", sending hardware out and making money through software charges; yesterday Apple showed a new style of play, free software, Make money through hardware, or cloud services. But now, Microsoft's hardware and software products are charged a high price.

When I think of all the things that Microsoft has to buy, and Google and Apple have free Google Drive and iWorks, what do ordinary consumers choose?

Hardware can be not a source of profit, software and service subsidies; software and services can be not a source of profit, hardware subsidies. The loss on the one hand is to add value to the other party.

Microsoft can also look to Nintendo to attract consumers through the Killer App such as Office, and improve the software part experience through specially optimized hardware, so that both hardware and software money can be earned, and consumers No complaints yet. It’s like a fan of Nintendo.

In the end, it is the hardest reason for consumers to generate consumer impulses.