The last chance for Microsoft to win back to mainstream customers

Computer store news: Windows 8.1, Microsoft's last chance to win back to mainstream customers

The famous investment website The Motley Fool published titled "Windows 8.1 or will be Microsoft The review article of winning the last chance of mainstream customers is summarized as follows:

After nearly a year, Microsoft, the world's largest software company, finally announced its PC flagship operating system update time, Windows 8.1 will be in October. Listed on the 18th. It is reported that Windows 8.1 will provide new personalized features, and update the browser Internet Explorer 11, as well as several other improvements to the initial dissatisfaction of consumers when Windows 8 was launched last October.

Microsoft naturally won't admit that Windows 8 has failed, and there are even many reasons why Win8 is good. However, the Windows 8 platform has been criticized since its launch, and through the experience it will be found that the platform is based on a new architecture of touch-based devices, the market is not enthusiastic.

Maybe, Apple never launches "I am Mac"; the reason for advertising to knock down Windows 8 is that the PC market is shrinking.

Industry sector Gartner's PC market quarterly data released last month showed that global shipments of desktop and notebook PCs dropped very drastically by 10.9% to 76 million units. The PC industry has seen a decline in sales for five consecutive quarters. Microsoft has to face this cruel fact. Since the listing of Windows 8, PC sales have been weakening.

Microsoft is no longer the number one competitor of Cupertino technology giant Apple, Apple can take a breather, no longer have to pay attention to Microsoft. Consumers are flocking to the tablet and smartphone market, and Google's Android operating system is a good choice.

At this point, Microsoft is not a full-fledged loser. After all, it can also collect royalties from Google Android. However, Microsoft has failed in the mobile computing market, with a market share of only 4% in the smartphone and tablet market. Moreover, this status quo cannot be changed in the short term. Perhaps only when the PC market is revived, Microsoft is likely to improve.

Obviously not easy. The market has its own choice, even if consumers buy desktop computers and the number of laptops exceeds the tablet, it does not mean that Microsoft wins. If Windows 8.1 is still not able to win back to mainstream customers in terms of web browsing, streaming, and application running on the premise that mobile computing devices are good enough, who cares about Windows 8.2 or Windows 9?

Of course, Microsoft will not disappear. Microsoft's wealth and its solid foundation will not allow this to happen. However, Microsoft's gradual marginalization is a reality. If the Windows 8.1 update is not successful in October, investing in Microsoft will no longer be a good choice.