Windows 8 and iTunes marriage failed

Computer store news: According to foreign media reports, Microsoft recently said that Microsoft users should not expect Windows version of ITunes in the new Windows 8 operating interface. The dispute between Microsoft and Apple's two major technology giants has been around for a long time. I think Microsoft's above statement is not surprising.

ITunes first appeared on Apple's Mac in 2003, and it has long been known and widely used among PC users. ITunes is most attractive to users for two reasons: First, users can purchase rich content and services in ITunes Store through ITunes; second, ITunes appears for Apple users through iPod, iPhone and iPad. The content provides a convenient way.

The way people use ITunes and access network services and content is changing, and this change is very fast. More and more Apple users are now getting online content and services directly from ITunes built into iOS devices. Last September, Apple said that two-thirds of ITunes were downloaded directly from iOS devices, not PCs (including Macs and traditional PCs).

Nowadays, although Windows 8 users can access ITunes and purchase web content services through it, the whole process is very complicated. So far, Apple has not developed an ITunes version for Windows 8 RT. Although Windows 8 Pro devices can currently run ITunes, ITunes is running on a desktop computer, which makes ITunes's functions not fully realized. Therefore, it is believed that Microsoft and Apple should "marriage" as soon as possible. Launched a proprietary version of ITunes. For future software development plans, Apple's spokesperson said it was undecided.

The author believes that Apple really has to invest in manpower, material resources and financial resources to develop a product that can enhance the strength of its competitors? The core factor is —— economic benefits. Every year, Apple sells online content and services through ITunes worth billions of dollars. Statistics show that in the last quarter alone, ITunes Store's revenue accounted for more than 50% of Apple's ITunes and software services revenue. In addition, this number is still rising, and the ITunes Store revenue in the quarter increased by 30% compared with the same period last year.

In my opinion, the key factor that really led to the failure of Microsoft and Apple’s marriage was that Apple did not want to see the Microsoft operating system being welcomed by more consumers. This further protects the iPad and Mac's position in the market competition. In fact, Apple understands that a successful application can guide users to a specific operating system platform. On the above issues, Apple is in a certain position. Apple has the most popular operating platform, and the platform has the most popular application software, which is why it may stimulate more users to choose Apple's hardware products.