What is Bing's next step?

Computer Store News: Well-known IT columnist Wayne Williams said: "For nearly two months, I have been using Bing as the main search engine, I like it. But despite its continuous improvement, I personally think that it still lags behind Google in some respects. Williams recently interviewed Bing Public Relations Director Bill Hankes and learned about plans for Bing's future. Williams asked: "What does Microsoft think is different from Bing and Google?" & nbsp;

Hanks said: “Bing is designed to help people search. This attitude of getting things done means that we are investing in three key areas. Capital: Relevance of traditional search results, such as 10 blue links; add more than 10 blue link information to help people understand more information; then display search results through different interactions, these methods are suitable for different Devices and platforms such as mobile phones and tablets. ”

So, what is the biggest obstacle to let other search engine users switch to Bing? Hanks said that from the beginning of Bing's launch, Google aims to create a product that reflects the needs of today's searchers, providing a social context for search without affecting search results, thus helping users search for more information. In order to attract users.

When it comes to "several reports of Bing searching for malware, close to Google's 5 times", Hanks said: "We have clearly stated in the blog, the German Information Security Research Institute The AV-Test study does not represent a true Bing experience, and many of the conclusions are wrong because the agency did not actually search at bing.com. They use a Bing API to query and download the results to their system for further analysis.

The agency bypasses our early warning systems designed to prevent users from encountering malware by using APIs rather than user interfaces. Bing prevents users from clicking on websites infected with malware by disabling links on the results page and displaying a reminder message. "What is Bing's next step? Hanks said that the world is always changing. Users also expect search to keep up with the times. They are not simply sitting at their desks." Next, enter the user who searched for content in the search bar. They will constantly look for data and information to help them “ do things well & rdquo;. As for what Bing's next plan is, he said that Microsoft is at the tip of the iceberg, but he believes that Microsoft is the most capable company to provide long-term solutions.