Research says Win8 is expected to revive the PC market

Computer Store News: Since the release of Microsoft Windows 8 in October last year, its sales have been the focus of the industry. Previously, the industry generally rumors that because the price is too high, including PC manufacturers and users have been holding on to Windows 8 "cold" attitude. But at the beginning of the new year, Microsoft executives said in public that thanks to the influx of new touch devices into the market and the strengthening of Microsoft's Windows 8 retail strategy, Windows 8's global sales situation is quite optimistic. According to a recent research report released by IHS iSuppli, since the launch of Windows 8 on October 26 last year, 60 million copies have been sold, and the sales performance is comparable to the initial performance of Windows 7.

Windows 8 sales performance is strong

Industry insiders pointed out that Microsoft has given Windows 8 an important meaning from the beginning, with Windows 8 to eliminate system differences, build a desktop and mobile device. A powerful platform to create a comfortable, seamless connection and smooth information environment, which is why consumers are willing to pay and manufacturers are willing to publicize.

A few days ago, a user in Guangzhou who had upgraded his PC to Windows 8 system, in an interview with the Information Times, said that the natural user interface style of Microsoft Windows 8 not only brought visual vitality. More importantly, it provides users with convenient management methods: the new app store has a growing number of applications every day, and various programs such as games, social, books, cooking, photos, sports, news, etc. are available to users. More information and application experience; support fast boot, save user waiting time, and bring long life time to PC; integrate tablet, desktop and mobile devices into one platform, input voice, touch, etc. After the integration of the methods, the convenient cloud service can connect devices to share information more quickly; the advantages of Windows 8 bring a dazzling effect, bringing revolutionary changes to the PC industry.

Microsoft CEO Steve Ballmer predicts that Windows 8 sales will continue to grow in the first half of 2013, as new touch devices including Lenovo, Asus, and Hewlett-Packard are beginning to flood the market; in addition, Microsoft has strengthened The Windows 8 retail strategy, especially with more touch notebooks and transformable PCs, will be available in the next few sales seasons, and we will see products in various forms and prices.

Expect to revive the PC market

As a traditional PC vendor, Microsoft+Intel's Wintel model has maintained an absolute market share over the years. However, smart terminals from the mobile Internet market have exploded in the past two years. At the same time, traditional PCs have grown slowly, and traditional PC vendors are experiencing strong impacts from the mobile market. PC vendors, including Microsoft, Intel, and Lenovo, have long believed that the emergence of Windows 8 gives a great opportunity for a revolution in traditional PCs.

Analysts pointed out that with the listing of Windows 8 products, we are seeing new changes in the PC market, and the PC product form itself is undergoing revolutionary changes, so the operating system is compatible with x86. In the case of architecture and ARM architecture, there has been an innovative design that integrates tablets, notebooks, and all-in-ones.

From the current listing of Windows 8, according to the data report of GFK of third-party company, the market share of Windows 8 is about 8%, of which Sony accounts for 40% to 50% of the Windows 8 market. Has a large advantage.

From the perspective of the Windows8 notebook user group with touch screen, due to Microsoft's disruptive innovation for Windows 8, users have to change their habits when using it, such as the previous mouse and keyboard operation, but Windows 8 introduced After the touch concept, the acceptance time for the new system has increased, but the data shows that users will get used to the notebook with touch function in a short time (within 20 minutes). From this effect, the popularity of Windows 8 is much better than expected.

In this regard, some insiders predict that in 2013, Windows 8 notebooks with touch function will break the market share of 10% or even 20%, and said that the emergence of Windows 8 is definitely the whole When the IT industry's major events have not been stimulated for a long time in the PC field, Windows 8 can obviously assume the role of “Doping”.