Sales ease of use is not off

Computer store news: On the occasion of the three months of Windows8 release, PC World, the US technology website, evaluated it in various aspects last week. Although Microsoft declined to disclose the sales details of Windows 8 and related equipment, but from the industry estimates, there is still a gap in the passing distance. In addition, the ease of use of Win8 can only play C, public relations and public acceptance, Windows stores are C-. In short, the performance of Win8 in the past three months is very difficult, but the commentary believes that if Microsoft makes appropriate improvements, it may take some time to improve.

The performance of Windows 8 in the past three months is very unsatisfactory

The following is the original abstract:

on Windows 8 Zhou Ying has two major milestones. On Thursday, Microsoft released its last quarter earnings report, revealing the impact of the new operating system on the company's profits. On Saturday, Windows 8 was released for three months. The time it takes for users to adapt to Windows 8 is long enough, and now we can more calmly judge whether it is a success or a failure.

Has it taken a step further since we released the Windows 8 progress report last month? The answer is that we can only say that the results of Windows 8 still have not met expectations.

Sales

Are people buying Windows 8 and Windows 8, laptops, tablets and tablets? The answer is boring because Microsoft declined to give details.

The company’s quarterly earnings report showed that the Windows division’s holiday season revenue was $5.88 billion, up 24% year-on-year, but Microsoft declined to give specific information. At this time, we still don't know the sales of Surface tablets. At CES, Windows department CFO Tami & Bull; Tami Reller revealed that the company has sold more than 60 million Windows 8 licenses, but the data includes licenses to Dell, Lenovo and other computer manufacturers, so it is not reliable Estimate the actual purchase amount of the user.

Microsoft will not disclose the detailed sales of Windows 8 and Surface.

A third-party research company has portrayed a bleak retail picture for Microsoft. Since the release of Windows 8, computer sales have fallen sharply. According to market research firm NPD, Windows notebook sales fell by 11% during the 2012 Christmas season. Gartner and IDC said that PC sales in the fourth quarter fell by 4.9% and 6.4%, respectively. Authoritative research firm Net Applications said that the number of Windows 8 users is less than Windows Vista, HP, Asus, Fujitsu, and New Egg Network all said that Windows 8 sales growth was less than expected.

 In order to truly understand the status of Win8, WP8 and Surface, there are some extra things to consider.” Market research firm Moor Insights & Strategy Founder and Chief Analyst Patrick & Bull; Mohd (Patrick) Moorhead) said, “We need to know how many Windows 8 licenses and Surface tablets are sold through retail. The biggest mystery is that Windows 8 sales revenue looks good, but all manufacturers show concern.”

In February, the Windows 8 Pro upgrade fee increased from $40 to $200, which will undoubtedly reduce Windows 8 sales, and Windows 8 is also underperforming in the enterprise space. When CES was asked about the sales of Windows 8 in the enterprise, Lehr explained how Windows 8 mobile devices work with Windows 7.

Grade: C-

Ease of Use

I hope that some changes will occur since the release of Windows 8, but they are not. The current UI abandons everything you are familiar with, and the “Start” button no longer appears on the desktop, and people have a lot of complaints about Windows 8.

We found that the Windows 8 interface has become different, but it is not too strange for users. People on the Internet have a lot of criticism for Windows 8, but in Windows 8, UI also stands for "unintuitive", Windows 8 and its hidden controls are not as good as Windows 7, and people have been Ease of use is not very satisfactory, and if possible, people may end up wishing to abandon the Windows 8 interface.

Grades: C

Public Relations and Public Acceptance

Microsoft has made a lot of publicity on Windows 8 and Surface, but people still don't seem to know Windows 8 and Windows RT. The difference, Samsung said it will not launch the Ativ Tab tablet with Windows RT in the United States.

The public's emotional complexity with Windows 8 and Microsoft's refusal to respond to questions about ease of use and leaking sales led to a lot of negative news about Windows 8, and former Microsoft Windows division vice president Stephen • The resignation of Stephen Sinofsky after two weeks of Windows 8 release is even worse for Microsoft.

Microsoft has invested a lot of money to promote Windows 8, but it does not seem to receive a corresponding return.

Grades: C-

Windows Store

There are many brightly colored Windows 8 style apps on the start screen, which can be found in the official Windows store. However, the Windows RT tablet can only run Windows 8 style applications, which makes the Windows store the responsibility of the entire ecosystem.

Unfortunately, the Windows Store is very confusing.

On the one hand, the Windows application library is growing rapidly. There were only 5,000 applications on October 26 last year. Windows 8 was added to 20,000 after one month of release. By January 23, the number was 39,153. Some large companies also Developed applications for Windows 8, including Dropbox, ESPN, Vimeo, and Yahoo Mail.

The number of apps in the Windows Store is increasing, but at the same time there are some issues, many of which are just mimicking the look of popular apps.

Windows stores are disappointing in quality and quantity compared to competitors' mobile ecosystems. Many applications are repackaging web applications, even the best modern Windows 8 applications. There are no full features of the desktop app, and the Windows Store still lacks some great apps.

To make matters worse, third-party app tracking agency Metro Store Scanner data shows that the pace of new app submissions is slowing. At the end of November last year, the Windows Store reached 20,000 apps, and on December 27, there were 35,000 apps. However, between December 27 and January 23, the Windows Store only added 4,000 apps, which for Microsoft. It's a bad news, and the latter is now in desperate need of high quality applications. If you want to make the Windows Store a selling point for Windows 8, Microsoft can't ignore this fact.

& ldquo;The number of Windows Store apps has quadrupled, and we have a lot to do,” Microsoft CFO Peter & Bull; Peter Klein said in a quarterly earnings conference call. ; we need more and richer applications & rdquo;.

Grade: C-

Promotion Space

After a month of investigation, we hope that people will have patience. Although not performing well, Microsoft claims that Windows 8 is a long-term plan, "Obviously this is an ambitious project, it will not only go through a sales season, it will be products sold in multiple seasons, we will get more Big progress & rdquo;, Lehr said at CES.

She is right, and her remarks are supported by Wes Miller, an analyst with Directions on Microsoft, a market analyst firm, and the game is just beginning, Microsoft will make More efforts & rdquo;.

Windows 8 hopes that both Gartner and IDC expect PC shipments to reach 350 million units this year, most of which will be pre-installed with Windows 8. Windows 8 is faster and better than Windows 7, and some of the problems can be improved by tweaking. Windows stores will also get better over time, and many ease of use issues can be resolved by rolling out updates, and if Microsoft does, many negative reviews will disappear.

Windows 8 may not be satisfactory, but as long as Microsoft does its job, Windows 8 still has a bright future.