Win8 domestic channel comprehensive price increase

Computer Shop News:

Microsoft
Win8
There was a dilemma that Vista had encountered in the past: Consumers were cold. In the face of consumers' unpay, Microsoft has launched a killer: to increase the unit price of products without changing sales, in order to achieve the goal of increasing revenue and profits.
It is important to note that Microsoft has extended this approach to all channels, including the campus genuine market, which is known for its low price. Microsoft's series of upgrades for the pre-installed market and personal consumer market are underway. In the retail market, Microsoft announced that the Windows 8 upgrade period will end from January 31, and the Windows 8 Professional upgrade price will be upgraded from the current $39.99 to $199.99.

In the pre-installed market, Microsoft Win8's price increase action has also begun. According to news from PC manufacturers, Microsoft's pre-installed licensing fees have risen sharply, and Microsoft did not seek advice from PC companies before the price increase.

In fact, Microsoft's channel in China, in addition to pre-installation and retail, there is an important market is the campus market, in which Microsoft has adopted a pricing strategy different from other markets. Through cooperation with Xaar Network, a division of the Ministry of Education, Microsoft has given students a good discount through the Campus Pioneer Program.

However, news from within Microsoft shows that Microsoft’s support for the campus market has been opposed by some channel vendors because channel vendors feel that their shipments are large but they are not getting a favorable price, so they are dissatisfied. . In order to appease the channel, Microsoft is preparing to adjust the price of the campus market.

Analysts say that Microsoft's sales can't change the price of the bill of lading, which is easy to counterproductive. Earn the profit as much as possible through the monopoly position, instead of sharing the PC with the partners in the industry chain. This method is easy to incite the partner's resentment and even resist.

An obvious example is that PC vendors have little support for Win8 computers, and channel vendors are lazy to recommend Win8. The reason is that they can't get sales help from the hardware and software upgrades of the industry. Zhongguancun dealers are happy to recommend win7 instead of win8. This is an example.