Surface sales in the fourth quarter are not good

Beijing time January 15 morning news, UBS analyst Brent · Brent Thrill predicted on Monday that the Microsoft Surface tablet sales in the fourth quarter of last year was only 1 million, far lower than him 2 million previously expected.

In contrast, Apple’s iPad sales during the period are expected to reach 20 million units. Hill pointed out that consumers choose the iPad instead of the Surface, but this is only part of the problem. Hill believes that narrow channels are also a reason for the poor sales of Surface. In the fourth quarter of last year, Microsoft only sold Surfaces through its own stores.

Hill is cautiously optimistic about the Surface product line. He believes that the Intel processor-based Surface Pro will be welcomed by corporate users and is expected to be a replacement for the Apple iPad.

At the same time, based on the poor performance during the Christmas shopping season, Hill also lowered Microsoft's second-quarter earnings forecast, with revenue expected to be $21.3 billion and diluted earnings per share of $0.76. Wall Street expects Microsoft's second-quarter revenue to reach $21.7 billion, with a diluted earnings per share of $0.76.