Microsoft wastes promoting Windows 8 good opportunity

Computer store news:

After 13 consecutive years of attending CES, Microsoft’s absence from CES this year is not wise, the company wasted a promotion
Windows8
A good opportunity.
The following is the main content of the article: Microsoft could have used CES to respond to outside questions, that is, Windows 8 is not enough to reverse the trend of smartphones and tablets becoming more popular.

Moor Insights &Strategy analyst Patrick & Bull; Patrick Moorhead said: "Microsoft needs to participate in CES in a big way, showing achievements and plans for 2013, driving consumers to really favor Win8 device. Since the Win8
was launched at the end of October last year, there is very little evidence that the operating system can rescue the PC industry that is in the mud. IDC's data shows that although Windows 8 notebooks and desktop devices have caught up with the shopping season, global PC shipments still fell 6% year-on-year in the fourth quarter of last year. Microsoft decided to invest a lot of time and money for CES. The money is not worth it because the exhibition was held in January and the time was not consistent with the release date of the company's main products. For example, when Microsoft CEO Steve Ballmer gave an opening speech at last year's CES, it was more than nine months before the launch of Windows 8. Although only a savvy executive appears on CES, Microsoft believes that the effect is not bad. Microsoft spokesperson Frank & Bull; Frank Shaw said: "We are very satisfied with this decision. This year's CES is very productive for us. ” Microsoft's absence from CES has confusing some exhibitors who are curious about Windows 8. For example, when Mike Sullivan, CEO of Spec 4 International Inc., a computer sales company, appeared on the ASUS booth displaying Windows 8 computers, he did not see anyone explaining the computer or software. Sullivan said: "This is not common. I don't understand why a successful company doesn't bring executives here. In fact, ASUS invited some CES exhibitors to a nearby hotel to learn about Windows 8. In the past CES, ASUS has been adopting a similar approach, but before Microsoft sent its own professional team, Asus’s approach can be understood. NPD DisplaySearch analyst Richard & Bull; Richard Shim said that no one except Microsoft can better explain why Windows 8 is more powerful. Xi Mo said: “When a new product is launched, the most effective way to promote it is to communicate directly with others, rather than relying on partners. ” However, Microsoft's absence from CES is largely related to the decline in CES's marketing value. In recent years, companies such as Apple and Google have found that holding their own product launches before the product goes on the market can also gain attention. Therefore, neither Apple nor Google currently pays special attention to CES. But analysts believe that it is too early for Microsoft to follow Apple's and Google's strategy. Ballmer should have elaborated on the advantages of Windows 8 with the opening speech of this year's CES, and created momentum for Windows 8.