Microsoft Win8 enterprise application takes two steps

Windows 8 sold 40 million units in the month after its official release. The upgrade is surpassing Windows 7. For Windows 7 that has been quite successful, how can Microsoft convince customers to buy Windows 8?

Bao Jiafeng Microsoft China Windows Commercial Market Director

Microsoft China Windows Commercial Market Director Bao Jiafeng said: “Microsoft will take two steps. First, we recommend that customers upgrade from Windows XP to Windows 7. In 2014, Windows XP support services will be completely terminated. Then, the needs of different enterprise users will be recommended to upgrade to Windows 8, financial, medical and education in these industries. They are all very suitable for Windows 8 with touch applications. ”

IT consumerization trends are becoming more and more significant, companies are also faced with how to manage a variety of hardware devices, such as: computers, tablets and mobile phones, while the IT infrastructure is also subject to the problem of how to remotely manage local devices. . Windows 8 Enterprise and Windows 8 Professional meet today's enterprise needs for mobile productivity, security, manageability, and virtualization. The launch of Windows8 conforms to the current trend of convergence between the consumer market and the enterprise market. It can break the current form of multiple devices and provide a new fusion application experience, which can achieve the integration of mobile terminal devices, entertainment and office integration. . Wang Qiang, general manager of CCID Consulting Software and Information Services Research Center, said in an interview: “Windows 8 Enterprise Edition AppLocker, Group Policy, Windows Domain, File System Encryption, Boot from VHD, BitLocker and BitLocker To Go, etc. Enterprise management and virtualization, virtualization and other perspectives provide more choices for CIOs, and will continue to attract CIOs to upgrade desktop systems. ”

In the future, the ISV's enterprise-level application APP for Windows8 mobile, touch-screen, social and other features will further promote the improvement of the Windows ecosystem and enable Microsoft to differentiate from Apple and Android. Competitive routes, cut from the enterprise market and win more market share. The first developers have surpassed the $25,000 income mark, and they can get 80% of their app downloads.

In the enterprise-level customer application, China Southern Airlines, after one month of closed development with the support of the Microsoft expert team, released the Southern Airlines B2C in the Windows App Store on October 18. application. The application of the first phase of the line mainly includes ticket inquiry booking and payment, order management, flight dynamic inquiry, Pearl member mileage inquiry, Pearl membership card and other functions. In addition, companies such as Emirates, Italy Post, BT, Johnson & Johnson, and Bank of America have deployed Windows 8 applications.