Surface purchase order abolished

When the surface of China entered the beginning of China, a lot of Microsoft fans lined up to buy, and the purchase crowd was limited. However, Sohu IT learned that the sales of Surface were very general, and its so-called purchase restriction policy was also abolished in less than January.

Microsoft is learning Apple's trading methods, such as Apple's software and hardware across Apple; when you sell Office 365, you do confidential work, and even the categories of products are not disclosed; new products are subject to a purchase restriction policy .

Similar to the queuing of new iPhone products when they entered China, Microsoft also queued up for purchases when it released the Surface in China. A netizen who participated in the day's activities showed that the scene was so spectacular that local residents protested because of “scratching people”.

In addition, in order to prevent a possible rush to buy, Microsoft has also issued a purchase restriction. For example, in Microsoft's authorized channel, Suning Appliance's 32G version is limited to 8 units per day, and 64G is limited to 15 units per day.

When Sohu IT visited Suning Appliance again, it was learned that the so-called purchase restriction has long been cancelled. Microsoft Tablet has a large inventory, so you can buy it if you buy it. However, for specific sales figures, Suning Appliance refused to disclose it.

At the Microsoft Teched conference last week, Microsoft's He Lefu also avoided talking about the sales of Surface. News from the supply chain shows that Surface's global sales should be below 1 million units. In addition, the supply chain also disclosed a message, because of poor sales, Microsoft cut about half of the Surface orders for the foundry.

As can be seen, Microsoft's purchase restriction policy has failed due to poor sales. Some analysts said that the existing version uses the ARM architecture, and the traditional X86-compatible applications can not run on it, which is a reason for the sluggish sales.

A Suning Appliance executive responsible for Surface sales gave a different statement: "If you set the Microsoft tablet price at 10,000 yuan, would you see someone buy it?" The key is the price factor. From the current situation, it is conservative to estimate that the Surface Pro will be around 8000, and it is estimated that it will not sell anywhere. ”