Google announced at the beginning of this year that Google Play Store has reached 11 billion downloads, and the platform currently has 500,000 apps. In March, Apple announced that its app store downloads reached 25 billion times, and the current number of apps is 600,000. These data have put tremendous pressure on Win8, which will not join the application war until the second half of this year. According to PC vendors, the software development community is prone to clustering. As long as a system software platform attracts the attention of consumers through several successful applications, the platform will attract more software designers and then quickly accumulate a large number of applications for the platform. As more applications are offered to handheld products for consumer entertainment purposes, the software platform will appeal to consumers and help increase hardware sales. The increase in hardware sales has attracted more application designers to join the platform, develop more applications and create an ecosystem. Although PC manufacturers have been promoting Win8 products and implementing a variety of different touch screen applications and designs in their devices to maximize the potential of the system, the application performance of the system remains a major concern for downstream partners. Despite the failure of the smart machine industry, Microsoft has changed its attitude toward Win8. Microsoft currently has a 90% share of the PC operating system, and they decided to change Win8's strategy of controlling all profits, sharing it with application designers and PC vendors. First, Microsoft will require application designers to jointly develop Windows applications, and the profit share is higher than that offered by Apple and Google. Second, if consumers buy applications recommended by hardware brands, hardware brands will also gain a certain profit share. . However, PC brands refused to disclose the profit share ratio, and Microsoft declined to comment on the profit sharing system. According to the news, hardware vendors will not participate in application development, but can recommend applications for consumers. Once the consumer is unable to find the right application to meet the demand, the hardware brand will play a role. Brand owners will also help with application management, attracting application designers through strong hardware sales. According to the news, Microsoft will provide a new source of profit for PC brand owners.
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