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Microsoft upgraded OEM version of Win8 price impact PC business interest rate

  
Foreign reports, Microsoft intends to increase the authorized price of computer OEM (OEM) Windows 8
, plus Intel processor does not cut prices, so that computer companies cost high No, under the impact of the second-generation Ultrabook market, it will weaken the sales force of the brand factory. It is understood that the Windows 8 license price increase has not yet been decided, Microsoft is not willing to comment. According to the industry, in terms of brand factories, Acer's operating profit margin was 0.12% in the first quarter and 4.81% in Asustek. It is not high in the electronics industry. If the authorized price of Microsoft operating system is raised, it will continue to suppress the profit of computer brand factories. . There are many ways to license Microsoft operating systems. For example, Windows 7 is divided into retail version, OEM version, and a large number of authorized versions of enterprises. The OEM version is sold in the largest number with personal computers (PCs) or notebooks, Ultrabooks, and the basic offer is about $40 to $50. Estimated by the Windows 7 OEM license, a software license will account for about 10% of the cost of the entry-level notebook, and the cost of the high-end notebook is also about 5%. If Microsoft raises the licensing fee, it will actually cause a cost increase. In the case that the terminal product is not easy to increase in price, this part of the cost increases, and only the enterprise can absorb it. Sources pointed out that Microsoft will complete the development of Windows 8 this summer and will be listed around October. In June, the preview version of Windows 8 will be released. The licensing fee for Windows 8 has made many notebook companies nervous. Research institute IDC said that if the software licensing fee for Windows 8 is too high, it will not only impact notebook sales, but also affect the tablet market of Microsoft systems. Intel, the current attitude of the processor is quite firm, it is understood that, not counting taxes and channel marketing costs, the highest cost of Ultrabook components today is still Intel processor platform. Notebook companies said that previous computer brand manufacturers expect Intel and Microsoft to make profits, and together, the trend of ultra-thin notebooks will be rapidly formed. However, at this stage, the production cost of the Ultrabook will remain high until the attitude of the Wintel camp has not softened.
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