Apple iOS returns to overlord, the annual market share will rebound to 61%

The annual market share will rebound to 61%

Computer Shop News According to the IHS iSuppli global tablet market tracking report, Apple’s iOS operating system software is expected to regain its global leadership this year due to a temporary decline in market share in the fourth quarter of last year.

Based on the estimated final value, Apple’s share of the global tablet market (including media tablets and PC tablets) fell to 55.1% in the fourth quarter of last year, but it is expected to rebound to 61% in 2012. , roughly the same level as in 2011.

In the fourth quarter of last year, the media tablet market, Apple's best-selling Amazon Kindle Fire tablet weakened its dominance, and the Kindle Fire powered by Google's Android operating system, which made Android a market share in the tablet operating system. It has risen to 41.1% since 31.1% in the third quarter of last year. However, as Apple regains its leadership position, Android's market share this year will drop to 38.4%.

Rhoda Alexander, Head of Research, IHS Monitors and Tablets, said: The key to the success of Apple's media tablets is Apple's complete system environment for hardware and content. Beautiful, well-designed apps, movies, books, and music … this provides consumers with a convenient product with an attractive shell that Apple has spent years creating such a system environment, combining iPods from more than 9 years ago The iTunes Music Store has begun and it has proven that competitors want to replicate such success as a challenge.

The supply side pointed out that Apple will launch a smaller, 7.8-inch iPad this year, further strengthening Apple's industry dominance, but Apple has not confirmed the news. However, the reduction in screen does not necessarily mean that the iPad will significantly cut prices, IHS expects Apple to continue to focus on the quality of the overall tablet experience, and emphasize the benefits of choosing Apple products.

Sales of tablet PCs (including media tablets and PC-type tablets) will increase by 85% this year, from 68.4 million units last year to 126.6 million units. Tablet PCs performed well this year, but sales of tablet PCs in 2011 increased by 253% from 19.4 million in the previous year. IHS expects that the tablet and mobile or handheld mobile industries will grow in the next few years, and tablet sales will increase to 63% next year, reaching 360.4 million units by 2016.

IHS predicts that while media tablets such as the iPad are currently dominated by the market, the new ultra-thin notebooks and Windows 8 will be available at the end of the year to help boost sales in 2013. The PC-type tablet has the versatility of a traditional computer and retains the flexibility of a tablet. It has a selling point for consumers. It can operate a variety of windows and applications, including a complete traditional desktop application, but it can also Transform into a tablet with a touch screen function.

Media tablets are designed as consumer products that users use to browse websites, send e-mails, watch movies, play electric games, or interact with apps.

Overall, last year's media tablet hindered the growth of PC tablets, and the performance of media tablets will continue to surpass PC tablets this year, but the growth of PC tablets will accelerate to nearly 160% next year, higher than still strong 60% of media tablet growth.

However, the growth of the PC tablet is a transformation of the large notebook market, and does not reflect any weakening of the media lithography business. This is because the PC tablet market still lags behind the media tablet next year. The former market is slightly higher than 8 million units. The latter has exceeded 197 million units.