Computer store news According to informed sources, Google plans to use a number of mobile device manufacturers in the early days of the launch of the new Android system, rather than a manufacturer, and directly sell the cooperative production equipment to consumers.
Google's new strategy is different than before. It only worked with a hardware vendor to produce new devices that showcase the latest Android features, and then offered the new Android to other device vendors. According to people familiar with the matter, the change is aimed at putting more control on applications on Android smartphones and tablets, thereby reducing the impact of mobile operators on these devices. Informed sources also pointed out that the plan is also aimed at alleviating the concerns of Android smartphones and tablet makers who are wary of Google’s acquisition of Motorola Mobility. Many vendors are worried that Google will try to sacrifice their interests to boost Motorola's struggling business, but Google has assured them that it will not do so.
A Google spokesperson declined to comment. Android is the number one operating system in the smartphone market and is already a strong rival to the Apple iPhone. But some mobile industry executives said that Google's Android model will have a negative impact, and sometimes it will disappoint those vendors that have not been selected to cooperate in the production of Nexus devices. One person familiar with the matter said that Google will now work with up to five vendors to create a Nexus portfolio of smartphones and tablets, and it plans to sell directly to consumers through its website in the US, Europe and Asia. It is also possible to sell those devices and sell them through some retailers. Those smartphones will be unlocked, meaning that consumers don't have to sign a contract with the carrier when they buy it, and they can run on multiple wireless networks after inserting the SIM card. The source said they will carry Google's upcoming Android version, code-named "Jelly Bean". The source said that Google hopes that all product portfolios will be ready before Thanksgiving. According to a person familiar with the matter, Google also hopes that the new measures will help increase the sales of Android tablets. Android tablets have lagged behind Apple's iPad and Amazon's Kindle Fire in sales growth.
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