Win8+ Ultrabook: Microsoft Intel pulls the manufacturers against Apple

Computer store news In the context of mobile internet, Apple uses its smartphone style, iPhone, tablet iPad and other products in its arrogant style. Aside from Microsoft and Intel in the global IT market, the industry landscape of mobile phones and PCs has been rewritten. In the face of Apple's competition, Intel and Microsoft have to come together.

 The future of Intel's 22nm technology Ivy Bridge processor and Microsoft Windows8 (Win 8) will complement the ultra-book between PC and tablet, leading the personal mobile computer A new revolution. " Kirk Skaugen, global vice president and general manager of Intel's PC business unit at Intel Corporation, said at the Intel Information Technology Summit (IDF 2012).

Pressure from Apple

Recently, Intel China Chairman Ma Hongsheng said in an interview with IDF 2012 that this year's important news in the field of tablet PCs is Microsoft Win8.

Ma Hongsheng revealed that at least 10 OEMs are currently designing tablets based on Intel and Win 8 operating systems.

Since Apple introduced the Tablet iPad, it has been highly sought after by the global market. Market research firm Gartner released a statistical report that this year's global tablet sales are expected to reach 118.9 million units, an increase of 98% compared to last year's 60 million units.

Gartner expects Apple’s iPad sales to reach 73 million units worldwide this year, accounting for 61% of the market, ranking first, while tablet sales using Google’s Android system is 38 million units, market share. It is 32%, ranking second; Windows tablet sales are 4.8 million units, with a market share of only 4%.

It is obvious that in recent years, Apple has made a splash in the global technology field after the launch of smartphone iPhone, tablet iPad and other products, fame and fortune. On April 11, Beijing time, its stock price hit $644 in early trading, and the market value exceeded the $600 billion mark for the first time.

In the feast of Apple's smartphone iPhone and tablet iPad, the chips and operating systems are not using Intel and Microsoft products, so the two giants are in Apple's carnival. Nothing to gain.

In the traditional PC field, Intel and Microsoft once dominated the development of the traditional PC industry with their dominant position in computer chips and operating systems for many years, forming the well-known Wintel alliance. However, due to the rapid development of mobile internet in the past, both parties are in a passive situation. For their own interests, it seems that the two sides will once again join hands.

From the current situation, Microsoft's "weapons" is Win 8 with touch function, while Intel will introduce 22 nm, 3-D tri-gate transistors, developed codenamed " Ivy Bridge” third generation Intel Core processor.

Betting Ultrabooks

For Intel, another major product against Apple is Ultrabook. Ma Hongsheng pointed out at IDF 2012 that 2012 will be Intel's truly defined “year of superbook”.

Just a month ago, Yang Xu, the global vice president and president of Intel China, told the reporter about the original intention of Ultrabook. Intel’s goal is to have a full-featured application on a single device. Experience, including commercial and home needs, is combined with more familiar operating systems.

& nbsp; There are already 18 ultrabooks in the market for consumers to choose. In the near future, more than 75 different designs of ultrabooks will appear in the market. " Shi Haode revealed in the IDF 2012 speech on April 11.

Shi Haode said that more than 75 ultrabooks are planned to be launched in 2012, with different screen sizes (including 14 and 15 inches), shape and style. In the second phase, Ultrabook will use the upcoming third-generation Intel® middot; Core processor series. The first systems based on this processor will be launched in the spring, and more products will be available in the year.

In addition, Intel will launch a large-scale advertising campaign in the media starting in April. At the same time, in the Chinese market, Intel and Suning Appliance (microblogging) cooperation, in this year's "May 1", Intel will open a total of 30 ultra-polar stores in Suning stores in key cities nationwide, and in Suning Appliance flagship The store offers 150 Ultrabook Experience Zones. It is reported that Lenovo, HP (microblogging), Acer, Asus, Samsung (microblogging), Toshiba, Haier and other mainstream PC manufacturers have joined the Intel Ultrabook.

Interestingly, I don't know if it is intentional or unintentional. Intel has placed the collapse of Ultrabook in front of Apple. On April 6th, Intel Corporation opened the curtain of the largest ultrabook in the spring of 2012 in Beijing Sanlitun Village ——“2012Intel·Innovative Technology Ultrabook Experience Tour” The opposite of Intel’s event, Apple’s first Apple outlet store in China, mdash;— Sanlitun.