Microsoft Windows Phone 7.5 officially entered the Chinese market. On March 21, Microsoft officially announced the launch of the Windows Phone 7.5 operating system in China. On the same day, Nokia, HTC, ZTE and other brands based on the operating system's smartphones also appeared at the same time.
According to Liang Nianjian, senior vice president of Microsoft Corporation and chairman and CEO of Greater China, the total number of Windows Phone Mall applications and games has exceeded 70,000, with an average daily growth of nearly 300, of which Chinese applications have exceeded 2000. More than 100,000 registered developers worldwide are developing applications based on the Windows Phone operating system, of which the number of Chinese developers has reached 6,000.
For Microsoft, the importance of the Chinese market is self-evident; — China is the world's most important smart terminal market, so Microsoft has been working hard to build a complete ecosystem for Windows Phone Successfully entered China.
From the perspective of the global smartphone market, the iPhone is not the highest share, but it has earned most of the profits; while the Android camp accounted for more than 50% of the entire smartphone market. For Windows Phone, which has not started for a long time, the competition with the former two is undoubtedly difficult.
In the Chinese market, the situation of Windows Phone is more severe —— Android smartphones have occupied the majority of all smartphone shipments in China. However, the industry generally believes that Windows Phone still has a huge expansion opportunity in the Chinese market. It is neither completely closed nor completely open, but tries to find a balance point under the premise of ensuring a consistent platform experience.
It is understood that Microsoft's strategic partner Nokia will release several Lumia phones equipped with Windows Phone operating system in the Chinese market on March 28. Before Nokia Lumia officially entered the Chinese market, HTC's first Windows Phone in the Chinese market will be officially launched on March 28.
Microsoft will build new ecosystems with partners such as mobile phone manufacturers and carriers to create new opportunities for partners and developers. "Lin Nianjian said that at present, Microsoft has cooperated with HTC, Nokia, Samsung, ZTE and other manufacturers, and plans to expand the Chinese market with more price Windows Phone 7.5 mobile phones.
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